--- title: "KDG Accounting vs SBA: Which is searched more in New Zealand?" description: "Is KDG Accounting or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kdg-accounting-vs-sba" publisher: "Brandwave" --- # KDG Accounting vs SBA: Which is searched more in New Zealand? Is KDG Accounting or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KDG Accounting and SBA - **Competitive set**: New Plymouth accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **KDG Accounting Share of Search**: 2.4% - **SBA Share of Search**: 7.3% ## Is KDG Accounting or SBA more popular in search? - In September 2026, SBA had more branded searches than KDG Accounting among New Plymouth accounting firms in New Zealand. SBA had about 30 branded searches, while KDG Accounting had 10. SBA made up 7.3% of all New Plymouth accounting firm searches we track, and KDG Accounting accounted for 2.4%. - The lead changed hands 2 times in the 12 months ending September 2026: KDG Accounting took it in April 2026, SBA took it in May 2026. - Across the 12 months ending September 2026, KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30. ## Top New Plymouth accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. KDG Accounting did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schurr & Ireland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mondo Advisory | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Baker Tilly Staples Rodway | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | More CA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | BDO | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Balance CA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KDG Accounting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth accounting firms - Asked ChatGPT "Which accounting firm should I hire in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. More CA - Asked ChatGPT "What are the best accounting firms in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. BDO, 6. More CA - Asked ChatGPT "What's the best accounting firm in New Plymouth, New Zealand for a small business?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory - Searched Google, AI Overview "new plymouth accountants": 1. Schurr & Ireland, 2. Baker Tilly Staples Rodway, 3. SBA Not named in any answer: Balance CA and KDG Accounting. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth accounting firms in September 2026? - In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%. - KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand has lost ground for 3 months in a row, from 5% to 2.4% in September 2026. ## Month by month | Month | KDG Accounting estimated searches | KDG Accounting Share of Search | KDG Accounting rank | SBA estimated searches | SBA Share of Search | SBA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 2.7% | 6 | 10 | 2.7% | 8 | | Nov 2025 | 10 | 2.8% | 6 | 10 | 2.8% | 7 | | Dec 2025 | 10 | 3.6% | 6 | 10 | 3.6% | 7 | | Jan 2026 | 10 | 3.2% | 7 | 20 | 6.5% | 5 | | Feb 2026 | 10 | 2.7% | 7 | 30 | 8.1% | 5 | | Mar 2026 | 10 | 2.4% | 7 | 40 | 9.5% | 4 | | Apr 2026 | 40 | 9.1% | 4 | 20 | 4.5% | 6 | | May 2026 | 10 | 2.6% | 7 | 40 | 10.3% | 4 | | Jun 2026 | 20 | 5% | 5 | 20 | 5% | 6 | | Jul 2026 | 10 | 3.3% | 7 | 20 | 6.7% | 5 | | Aug 2026 | 10 | 2.8% | 7 | 40 | 11.1% | 4 | | Sep 2026 | 10 | 2.4% | 7 | 30 | 7.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using KDG Accounting’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KDG Accounting**: Measured on the search term “kdg accounting”. - **SBA**: Measured on the search terms “sba hawera”, “sba lower hutt”, “sba petone”, “sba pukekohe”, “sba taranaki”, “sba thames” and “sba wanganui”, summed into one figure. - [KDG Accounting profile](/demand/nz/brands/kdg-accounting) - [SBA profile](/demand/nz/brands/sba) - [All New Plymouth accounting firms in New Zealand](/demand/nz/locations/new-plymouth/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KDG Accounting or SBA more popular in search? In September 2026, SBA had more branded searches than KDG Accounting among New Plymouth accounting firms in New Zealand. SBA had about 30 branded searches, while KDG Accounting had 10. SBA made up 7.3% of all New Plymouth accounting firm searches we track, and KDG Accounting accounted for 2.4%. ## Cite this page Brandwave. "KDG Accounting vs SBA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kdg-accounting-vs-sba This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kdg-accounting-vs-sba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.