--- title: "KBB Music vs Music Works: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KBB Music or Music Works? Compare estimated monthly branded-search demand and Share of Search inside the Musical instrument retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kbb-music-vs-music-works" publisher: "Brandwave" --- # KBB Music vs Music Works: Which is more popular by branded search in New Zealand? Which is more popular in search, KBB Music or Music Works? Compare estimated monthly branded-search demand and Share of Search inside the Musical instrument retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KBB Music and Music Works - **Competitive set**: Musical instrument retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **KBB Music Share of Search**: 4.3% - **Music Works Share of Search**: 22.8% ## Which is more popular in search, KBB Music or Music Works? - In August 2026, Music Works had more branded searches than KBB Music among musical instrument retailers in New Zealand. Music Works was estimated to have 9K branded searches compared to KBB Music’s 1.7K, and held a 22.8% Share of Search versus KBB Music’s 4.3%. - Music Works was ahead of KBB Music in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KBB Music’s estimated Share of Search among musical instrument retailers in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.7K. - Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand moved from 23.9% to 22.8%, and its estimated monthly branded searches moved from 10.3K to 9K. ## How did search popularity change for New Zealand musical instrument retailers in August 2026? - In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%. - In August 2026, KBB Music gained estimated Share of Search among musical instrument retailers in New Zealand, from 3% to 4.3%. ## Month by month | Month | KBB Music estimated searches | KBB Music Share of Search | KBB Music rank | Music Works estimated searches | Music Works Share of Search | Music Works rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 3.3% | 4 | 10.3K | 23.9% | 2 | | Nov 2025 | 1.4K | 3.1% | 4 | 10.3K | 23.3% | 2 | | Dec 2025 | 1.7K | 3.3% | 4 | 10.4K | 20.2% | 2 | | Jan 2026 | 1.4K | 3.6% | 4 | 10.6K | 27% | 2 | | Feb 2026 | 1.8K | 4.8% | 4 | 8.8K | 23.8% | 2 | | Mar 2026 | 1.8K | 4.1% | 4 | 9.1K | 20.9% | 2 | | Apr 2026 | 1.1K | 3% | 4 | 9.1K | 24.5% | 2 | | May 2026 | 1.4K | 3.6% | 4 | 9.1K | 23.7% | 2 | | Jun 2026 | 1.1K | 2.9% | 4 | 9.2K | 24.1% | 2 | | Jul 2026 | 1.1K | 3% | 4 | 7.5K | 20.9% | 2 | | Aug 2026 | 1.7K | 4.3% | 4 | 9K | 22.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KBB Music’s and Music Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KBB Music**: Measured on the search terms “kbb music”, “kbb music near me”, “kbb music nz”, “kbbmusic” and “kbbmusic co nz”, summed into one figure. - **Music Works**: Measured on the search terms “music works”, “music works guitars”, “music works near me”, “music works nz”, “musicworks”, “musicworks co nz” and “musicworks nz”, summed into one figure. - [KBB Music profile](/demand/nz/brands/kbb-music) - [Music Works profile](/demand/nz/brands/music-works) - [All musical instrument retailers in New Zealand](/demand/nz/categories/nz-musical-instrument-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KBB Music or Music Works? In August 2026, Music Works had more branded searches than KBB Music among musical instrument retailers in New Zealand. Music Works was estimated to have 9K branded searches compared to KBB Music’s 1.7K, and held a 22.8% Share of Search versus KBB Music’s 4.3%. ## Cite this page Brandwave. "KBB Music vs Music Works: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kbb-music-vs-music-works This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kbb-music-vs-music-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.