---
title: "Kazaguruma vs Tatsushi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kazaguruma or Tatsushi? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kazaguruma-vs-tatsushi"
publisher: "Brandwave"
---

# Kazaguruma vs Tatsushi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kazaguruma or Tatsushi? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kazaguruma and Tatsushi
- **Competitive set**: Wellington Japanese restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kazaguruma Share of Search**: 0.83%
- **Tatsushi Share of Search**: 35.6%

## Which is more popular in search, Kazaguruma or Tatsushi?

- In August 2026, Tatsushi had more branded searches than Kazaguruma among wellington japanese restaurants in New Zealand. Tatsushi was estimated to have 3K branded searches compared to Kazaguruma’s 70, and held a 35.6% Share of Search versus Kazaguruma’s 0.83%.
- Tatsushi was ahead of Kazaguruma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kazaguruma’s estimated Share of Search among wellington japanese restaurants in New Zealand moved from 0.95% to 0.83%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 11 months ending August 2026, Tatsushi’s estimated Share of Search among wellington japanese restaurants in New Zealand moved from 39.3% to 35.6%, and its estimated monthly branded searches moved from 4.5K to 3K.

## How did search popularity change for New Zealand wellington japanese restaurants in August 2026?

- In August 2026, Tatsushi gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 33.4% to 35.6%.
- In August 2026, Kazaguruma gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 0.33% to 0.83%.

## Month by month

| Month | Kazaguruma estimated searches | Kazaguruma Share of Search | Kazaguruma rank | Tatsushi estimated searches | Tatsushi Share of Search | Tatsushi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.95% | 3 | 4.5K | 39.3% | 2 |
| Nov 2025 | 140 | 1.4% | 3 | 3.7K | 37.5% | 2 |
| Dec 2025 | 110 | 1.1% | 3 | 3K | 29.1% | 2 |
| Jan 2026 | 170 | 1.3% | 3 | 4.5K | 33.8% | 2 |
| Feb 2026 | 140 | 1.3% | 3 | 3.7K | 35% | 2 |
| Mar 2026 | 50 | 0.48% | 3 | 3.7K | 36.1% | 2 |
| Apr 2026 | 50 | 0.47% | 3 | 3.7K | 35.2% | 2 |
| May 2026 | 70 | 0.66% | 3 | 3.7K | 35.1% | 2 |
| Jun 2026 | 70 | 0.77% | 3 | 3K | 33% | 2 |
| Jul 2026 | 30 | 0.33% | 3 | 3K | 33.4% | 2 |
| Aug 2026 | 70 | 0.83% | 3 | 3K | 35.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kazaguruma’s and Tatsushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kazaguruma**: Measured on the search term “kazaguruma wellington”.
- **Tatsushi**: Measured on the search terms “tatsushi” and “tatsushi menu”, summed into one figure.

- [Kazaguruma profile](/demand/nz/brands/kazaguruma)
- [Tatsushi profile](/demand/nz/brands/tatsushi)
- [All wellington japanese restaurants in New Zealand](/demand/nz/categories/nz-wellington-japanese-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kazaguruma or Tatsushi?

In August 2026, Tatsushi had more branded searches than Kazaguruma among wellington japanese restaurants in New Zealand. Tatsushi was estimated to have 3K branded searches compared to Kazaguruma’s 70, and held a 35.6% Share of Search versus Kazaguruma’s 0.83%.

## Cite this page

Brandwave. "Kazaguruma vs Tatsushi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kazaguruma-vs-tatsushi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kazaguruma-vs-tatsushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.