--- title: "Kathmandu vs Zempire: Which is searched more in New Zealand?" description: "Is Kathmandu or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kathmandu-vs-zempire" publisher: "Brandwave" --- # Kathmandu vs Zempire: Which is searched more in New Zealand? Is Kathmandu or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and Zempire - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kathmandu Share of Search**: 47.9% - **Zempire Share of Search**: 4% ## Is Kathmandu or Zempire more popular in search? - In September 2026, Kathmandu had more branded searches than Zempire among camping gear brands in New Zealand. Kathmandu had about 57,600 branded searches, while Zempire had 4,810. Kathmandu made up 47.9% of all camping gear brand searches we track, and Zempire accounted for 4%. - Kathmandu was ahead of Zempire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kathmandu’s share of searches among camping gear brands in New Zealand moved from 41.6% to 47.9%, and its estimated monthly branded searches moved from 57.4K to 57.6K. - Across the 12 months ending September 2026, Zempire’s share of searches among camping gear brands in New Zealand moved from 6.8% to 4%, and its estimated monthly branded searches moved from 9.4K to 4.8K. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kathmandu appeared in all five answers. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kathmandu was listed before Zempire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%. - In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Zempire estimated searches | Zempire Share of Search | Zempire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.4K | 41.6% | 2 | 9.4K | 6.8% | 3 | | Nov 2025 | 84.7K | 45.9% | 1 | 11.2K | 6.1% | 3 | | Dec 2025 | 89.6K | 40.9% | 2 | 16.7K | 7.6% | 3 | | Jan 2026 | 74.2K | 38.7% | 2 | 19.8K | 10.3% | 3 | | Feb 2026 | 59K | 42.9% | 2 | 6.7K | 4.9% | 3 | | Mar 2026 | 70.3K | 45.5% | 2 | 4.1K | 2.6% | 3 | | Apr 2026 | 84.9K | 50.3% | 1 | 3.5K | 2.1% | 3 | | May 2026 | 72.2K | 47.3% | 2 | 2.2K | 1.5% | 3 | | Jun 2026 | 86.5K | 48.3% | 1 | 2.4K | 1.3% | 3 | | Jul 2026 | 87.7K | 52.6% | 1 | 2.9K | 1.7% | 3 | | Aug 2026 | 69.9K | 50.2% | 1 | 3.6K | 2.6% | 3 | | Sep 2026 | 57.6K | 47.9% | 1 | 4.8K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire air tent”, “zempire airforce 1”, “zempire camping”, “zempire canvas tent”, “zempire chair”, “zempire evo”, “zempire gazebo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire pump”, “zempire shelter” and “zempire tent”, summed into one figure. - [Kathmandu profile](/demand/nz/brands/kathmandu) - [Zempire profile](/demand/nz/brands/zempire) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kathmandu or Zempire more popular in search? In September 2026, Kathmandu had more branded searches than Zempire among camping gear brands in New Zealand. Kathmandu had about 57,600 branded searches, while Zempire had 4,810. Kathmandu made up 47.9% of all camping gear brand searches we track, and Zempire accounted for 4%. ## Cite this page Brandwave. "Kathmandu vs Zempire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kathmandu-vs-zempire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kathmandu-vs-zempire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.