--- title: "Kathmandu vs Therm-a-Rest: Which is searched more in New Zealand?" description: "Is Kathmandu or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kathmandu-vs-therm-a-rest" publisher: "Brandwave" --- # Kathmandu vs Therm-a-Rest: Which is searched more in New Zealand? Is Kathmandu or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and Therm-a-Rest - **Competitive set**: Sleeping bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kathmandu Share of Search**: 52.1% - **Therm-a-Rest Share of Search**: 0.29% ## Is Kathmandu or Therm-a-Rest more popular in search? - In September 2026, Kathmandu had more branded searches than Therm-a-Rest among sleeping bag brands in New Zealand. Kathmandu had about 57,600 branded searches, while Therm-a-Rest had 320. Kathmandu made up 52.1% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 0.29%. - Kathmandu was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands in New Zealand moved from 47.7% to 52.1%, and its estimated monthly branded searches moved from 57.4K to 57.6K. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands in New Zealand moved from 0.4% to 0.29%, and its estimated monthly branded searches moved from 480 to 320. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Kathmandu was mentioned in two out of three: in two of the three ChatGPT answers. Therm-a-Rest did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.4K | 47.7% | 2 | 480 | 0.4% | 4 | | Nov 2025 | 84.7K | 52.5% | 1 | 590 | 0.37% | 4 | | Dec 2025 | 89.6K | 48.7% | 2 | 570 | 0.31% | 4 | | Jan 2026 | 74.2K | 48.6% | 2 | 590 | 0.39% | 4 | | Feb 2026 | 59K | 47.6% | 2 | 590 | 0.48% | 4 | | Mar 2026 | 70.3K | 47.9% | 2 | 530 | 0.36% | 4 | | Apr 2026 | 84.9K | 52.2% | 1 | 430 | 0.26% | 4 | | May 2026 | 72.2K | 48.4% | 2 | 330 | 0.22% | 4 | | Jun 2026 | 86.5K | 49.3% | 2 | 350 | 0.2% | 4 | | Jul 2026 | 87.7K | 54% | 1 | 280 | 0.17% | 6 | | Aug 2026 | 69.9K | 52.6% | 1 | 350 | 0.26% | 4 | | Sep 2026 | 57.6K | 52.1% | 1 | 320 | 0.29% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure. - [Kathmandu profile](/demand/nz/brands/kathmandu) - [Therm-a-Rest profile](/demand/nz/brands/therm-a-rest) - [All sleeping bag brands in New Zealand](/demand/nz/categories/nz-sleeping-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kathmandu or Therm-a-Rest more popular in search? In September 2026, Kathmandu had more branded searches than Therm-a-Rest among sleeping bag brands in New Zealand. Kathmandu had about 57,600 branded searches, while Therm-a-Rest had 320. Kathmandu made up 52.1% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 0.29%. ## Cite this page Brandwave. "Kathmandu vs Therm-a-Rest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kathmandu-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kathmandu-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.