--- title: "Kathmandu vs Sea to Summit: Which is searched more in New Zealand?" description: "Is Kathmandu or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kathmandu-vs-sea-to-summit" publisher: "Brandwave" --- # Kathmandu vs Sea to Summit: Which is searched more in New Zealand? Is Kathmandu or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and Sea to Summit - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kathmandu Share of Search**: 47.9% - **Sea to Summit Share of Search**: 0.6% ## Is Kathmandu or Sea to Summit more popular in search? - In September 2026, Kathmandu had more branded searches than Sea to Summit among camping gear brands in New Zealand. Kathmandu had about 57,600 branded searches, while Sea to Summit had 720. Kathmandu made up 47.9% of all camping gear brand searches we track, and Sea to Summit accounted for 0.6%. - Kathmandu was ahead of Sea to Summit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kathmandu’s share of searches among camping gear brands in New Zealand moved from 41.6% to 47.9%, and its estimated monthly branded searches moved from 57.4K to 57.6K. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping gear brands in New Zealand moved from 0.64% to 0.6%, and its estimated monthly branded searches moved from 880 to 720. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kathmandu appeared in all five answers. Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kathmandu was listed before Sea to Summit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.4K | 41.6% | 2 | 880 | 0.64% | 7 | | Nov 2025 | 84.7K | 45.9% | 1 | 1K | 0.54% | 7 | | Dec 2025 | 89.6K | 40.9% | 2 | 1K | 0.46% | 7 | | Jan 2026 | 74.2K | 38.7% | 2 | 1K | 0.52% | 7 | | Feb 2026 | 59K | 42.9% | 2 | 1K | 0.73% | 7 | | Mar 2026 | 70.3K | 45.5% | 2 | 1K | 0.65% | 7 | | Apr 2026 | 84.9K | 50.3% | 1 | 880 | 0.52% | 6 | | May 2026 | 72.2K | 47.3% | 2 | 880 | 0.58% | 5 | | Jun 2026 | 86.5K | 48.3% | 1 | 720 | 0.4% | 6 | | Jul 2026 | 87.7K | 52.6% | 1 | 720 | 0.43% | 6 | | Aug 2026 | 69.9K | 50.2% | 1 | 720 | 0.52% | 7 | | Sep 2026 | 57.6K | 47.9% | 1 | 720 | 0.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - **Sea to Summit**: Measured on the search term “sea to summit”. - [Kathmandu profile](/demand/nz/brands/kathmandu) - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kathmandu or Sea to Summit more popular in search? In September 2026, Kathmandu had more branded searches than Sea to Summit among camping gear brands in New Zealand. Kathmandu had about 57,600 branded searches, while Sea to Summit had 720. Kathmandu made up 47.9% of all camping gear brand searches we track, and Sea to Summit accounted for 0.6%. ## Cite this page Brandwave. "Kathmandu vs Sea to Summit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kathmandu-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kathmandu-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.