--- title: "Kathmandu vs Patagonia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kathmandu or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kathmandu-vs-patagonia" publisher: "Brandwave" --- # Kathmandu vs Patagonia: Which is more popular by branded search in New Zealand? Which is more popular in search, Kathmandu or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and Patagonia - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kathmandu Share of Search**: 33.9% - **Patagonia Share of Search**: 12.8% ## Which is more popular in search, Kathmandu or Patagonia? - In August 2026, Kathmandu had more branded searches than Patagonia among outdoor clothing brands in New Zealand. Kathmandu was estimated to have 107K branded searches compared to Patagonia’s 40.4K, and held a 33.9% Share of Search versus Patagonia’s 12.8%. - Kathmandu was ahead of Patagonia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 35.7% to 33.9%, and its estimated monthly branded searches moved from 90.2K to 107K. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%. - In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.2K | 35.7% | 1 | 27.8K | 11% | 3 | | Nov 2025 | 125K | 39% | 1 | 30.8K | 9.6% | 3 | | Dec 2025 | 139K | 39.6% | 1 | 31.9K | 9.1% | 3 | | Jan 2026 | 123K | 39.2% | 1 | 36.8K | 11.8% | 3 | | Feb 2026 | 92.9K | 36.1% | 1 | 32.2K | 12.5% | 3 | | Mar 2026 | 112K | 36.4% | 1 | 34.5K | 11.2% | 3 | | Apr 2026 | 137K | 38% | 1 | 39.1K | 10.9% | 3 | | May 2026 | 125K | 36.1% | 1 | 31.6K | 9.1% | 4 | | Jun 2026 | 149K | 36.1% | 1 | 33.4K | 8.1% | 4 | | Jul 2026 | 142K | 38% | 1 | 31.9K | 8.5% | 4 | | Aug 2026 | 107K | 33.9% | 1 | 40.4K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu camping gear”, “kathmandu co nz”, “kathmandu gloves”, “kathmandu hiking gear”, “kathmandu jacket”, “kathmandu lyall bay”, “kathmandu near me”, “kathmandu northland”, “kathmandu nz”, “kathmandu online”, “kathmandu outdoor clothing”, “kathmandu outdoor gear”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu shop near me”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure. - **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia black hole”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia near me”, “patagonia nz”, “patagonia online”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla”, “patagonia torrentshell” and “patagonia torrentshell 3l”, summed into one figure. - [Kathmandu profile](/demand/nz/brands/kathmandu) - [Patagonia profile](/demand/nz/brands/patagonia) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kathmandu or Patagonia? In August 2026, Kathmandu had more branded searches than Patagonia among outdoor clothing brands in New Zealand. Kathmandu was estimated to have 107K branded searches compared to Patagonia’s 40.4K, and held a 33.9% Share of Search versus Patagonia’s 12.8%. ## Cite this page Brandwave. "Kathmandu vs Patagonia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kathmandu-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kathmandu-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.