--- title: "Kate Sylvester vs RUBY: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kate Sylvester or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kate-sylvester-vs-ruby" publisher: "Brandwave" --- # Kate Sylvester vs RUBY: Which is more popular by branded search in New Zealand? Which is more popular in search, Kate Sylvester or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kate Sylvester and RUBY - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kate Sylvester Share of Search**: 2.8% - **RUBY Share of Search**: 10.4% ## Which is more popular in search, Kate Sylvester or RUBY? - In August 2026, RUBY had more branded searches than Kate Sylvester among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Kate Sylvester’s 2.2K, and held a 10.4% Share of Search versus Kate Sylvester’s 2.8%. - RUBY was ahead of Kate Sylvester in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand moved from 4.1% to 2.8%, and its estimated monthly branded searches moved from 3K to 2.2K. - Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand moved from 14.7% to 10.4%, and its estimated monthly branded searches moved from 10.7K to 8K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook RUBY to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%. - In August 2026, Kate Sylvester lost estimated Share of Search among designer fashion labels in New Zealand, from 5.1% to 2.8%. - In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%. ## Month by month | Month | Kate Sylvester estimated searches | Kate Sylvester Share of Search | Kate Sylvester rank | RUBY estimated searches | RUBY Share of Search | RUBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 4.1% | 8 | 10.7K | 14.7% | 2 | | Nov 2025 | 3.1K | 3.5% | 7 | 12.6K | 14.1% | 2 | | Dec 2025 | 2.8K | 3.3% | 9 | 12.3K | 14.7% | 2 | | Jan 2026 | 2.7K | 3.7% | 9 | 10.7K | 14.4% | 2 | | Feb 2026 | 3.3K | 5% | 8 | 8.5K | 13% | 2 | | Mar 2026 | 2.4K | 3.1% | 8 | 10K | 12.5% | 2 | | Apr 2026 | 2.5K | 3.4% | 8 | 8.5K | 11.4% | 3 | | May 2026 | 2.5K | 3.7% | 8 | 8K | 11.9% | 2 | | Jun 2026 | 2.2K | 3.4% | 9 | 8.2K | 12.5% | 2 | | Jul 2026 | 3.5K | 5.1% | 7 | 8.2K | 12% | 2 | | Aug 2026 | 2.2K | 2.8% | 9 | 8K | 10.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kate Sylvester’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kate Sylvester**: Measured on the search terms “kate sylvester”, “kate sylvester clothing”, “kate sylvester dress”, “kate sylvester near me”, “kate sylvester nz”, “kate sylvester online”, “kate sylvester sale”, “katesylvester” and “katesylvester nz”, summed into one figure. - **RUBY**: Measured on the search terms “ruby clothing”, “ruby dress”, “ruby nz”, “ruby nz clothing”, “ruby sale” and “rubynz”, summed into one figure. - [Kate Sylvester profile](/demand/nz/brands/kate-sylvester) - [RUBY profile](/demand/nz/brands/ruby) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kate Sylvester or RUBY? In August 2026, RUBY had more branded searches than Kate Sylvester among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Kate Sylvester’s 2.2K, and held a 10.4% Share of Search versus Kate Sylvester’s 2.8%. ## Cite this page Brandwave. "Kate Sylvester vs RUBY: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kate-sylvester-vs-ruby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kate-sylvester-vs-ruby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.