--- title: "Kate Spade vs Longchamp: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kate Spade or Longchamp? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kate-spade-vs-longchamp" publisher: "Brandwave" --- # Kate Spade vs Longchamp: Which is more popular by branded search in New Zealand? Which is more popular in search, Kate Spade or Longchamp? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kate Spade and Longchamp - **Competitive set**: Handbag brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kate Spade Share of Search**: 8.1% - **Longchamp Share of Search**: 7.9% ## Which is more popular in search, Kate Spade or Longchamp? - In August 2026, Kate Spade and Longchamp were level on Share of Search among handbag brands in New Zealand, with an estimated 11.8K versus 11.5K branded searches, at 8.1% and 7.9% estimated Share of Search. - Kate Spade was ahead of Longchamp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 10.8K to 11.8K. - Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 7.8K to 11.5K. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%. ## Month by month | Month | Kate Spade estimated searches | Kate Spade Share of Search | Kate Spade rank | Longchamp estimated searches | Longchamp Share of Search | Longchamp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 8.6% | 5 | 7.8K | 6.2% | 7 | | Nov 2025 | 15.5K | 9.8% | 5 | 9.3K | 5.9% | 7 | | Dec 2025 | 15.9K | 9.4% | 6 | 9.5K | 5.6% | 7 | | Jan 2026 | 11.2K | 8% | 6 | 10.4K | 7.5% | 7 | | Feb 2026 | 9.1K | 8.1% | 5 | 7.7K | 6.8% | 7 | | Mar 2026 | 9.2K | 7.4% | 5 | 8.1K | 6.6% | 7 | | Apr 2026 | 10.3K | 8.2% | 5 | 7.6K | 6.1% | 7 | | May 2026 | 12.4K | 9% | 5 | 8.3K | 6% | 7 | | Jun 2026 | 11.6K | 7.6% | 5 | 10.2K | 6.7% | 7 | | Jul 2026 | 10.7K | 7.6% | 5 | 9.7K | 6.9% | 7 | | Aug 2026 | 11.8K | 8.1% | 5 | 11.5K | 7.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kate Spade’s and Longchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kate Spade**: Measured on the search terms “kate spade”, “kate spade bag”, “kate spade cardholder”, “kate spade crossbody bag”, “kate spade handbag”, “kate spade near me”, “kate spade new”, “kate spade nz”, “kate spade online”, “kate spade outlet”, “kate spade perfumes”, “kate spade purses”, “kate spade tote”, “kate spade tote bag”, “kate spade wallet”, “katespade”, “katespade bag”, “katespade com”, “katespade handbag”, “katespade nz”, “katespade tote” and “katespade wallet”, summed into one figure. - **Longchamp**: Measured on the search terms “la pliage longchamp”, “large longchamp bag”, “longchamp”, “longchamp bag”, “longchamp com”, “longchamp cross bag”, “longchamp handbag”, “longchamp le pliage”, “longchamp le pliage bag”, “longchamp le pliage large”, “longchamp le pliage original”, “longchamp le pliage tote”, “longchamp near me”, “longchamp nz”, “longchamp online”, “longchamp rucksack”, “longchamp small bag”, “longchamp tote” and “longchamp wallet”, summed into one figure. - [Kate Spade profile](/demand/nz/brands/kate-spade) - [Longchamp profile](/demand/nz/brands/longchamp) - [All handbag brands in New Zealand](/demand/nz/categories/nz-handbag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kate Spade or Longchamp? In August 2026, Kate Spade and Longchamp were level on Share of Search among handbag brands in New Zealand, with an estimated 11.8K versus 11.5K branded searches, at 8.1% and 7.9% estimated Share of Search. ## Cite this page Brandwave. "Kate Spade vs Longchamp: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kate-spade-vs-longchamp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kate-spade-vs-longchamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.