---
title: "Karndean vs Tarkett: Which is more popular in New Zealand?"
description: "Is Karndean or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/karndean-vs-tarkett"
publisher: "Brandwave"
---

# Karndean vs Tarkett: Which is more popular in New Zealand?

Is Karndean or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Karndean and Tarkett
- **Competitive set**: Vinyl and laminate flooring brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Karndean Share of Search**: 24.8%
- **Tarkett Share of Search**: 18.3%

## Is Karndean or Tarkett more popular in search?

- In October 2026, Karndean had more branded searches than Tarkett among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Tarkett had 400. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Tarkett accounted for 18.3%.
- Karndean was ahead of Tarkett in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 26.9% to 24.8%, and its estimated monthly branded searches moved from 640 to 540.
- Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 15.5% to 18.3%, and its estimated monthly branded searches moved from 370 to 400.

## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tarkett did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vinyl and laminate flooring brands

- Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean
- Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo
- Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo
- Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track
- Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo

Not named in any answer: Tarkett.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

- In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
- In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

## How has branded search for Karndean and Tarkett changed in New Zealand over the last 12 months?

| Month | Karndean estimated searches | Karndean Share of Search | Karndean rank | Tarkett estimated searches | Tarkett Share of Search | Tarkett rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 640 | 26.9% | 2 | 370 | 15.5% | 3 |
| Dec 2025 | 470 | 19% | 2 | 280 | 11.3% | 3 |
| Jan 2026 | 520 | 24.3% | 2 | 270 | 12.6% | 3 |
| Feb 2026 | 480 | 21.6% | 2 | 320 | 14.4% | 3 |
| Mar 2026 | 580 | 22.6% | 2 | 400 | 15.6% | 3 |
| Apr 2026 | 620 | 25.8% | 2 | 350 | 14.6% | 3 |
| May 2026 | 610 | 23.5% | 2 | 390 | 15% | 3 |
| Jun 2026 | 490 | 20.9% | 2 | 370 | 15.7% | 3 |
| Jul 2026 | 490 | 20.6% | 2 | 400 | 16.8% | 3 |
| Aug 2026 | 590 | 23.9% | 2 | 370 | 15% | 3 |
| Sep 2026 | 500 | 22.9% | 2 | 420 | 19.3% | 3 |
| Oct 2026 | 540 | 24.8% | 2 | 400 | 18.3% | 3 |

## How are Karndean’s and Tarkett’s branded searches counted?

Brandwave collects information about searches that people make online using Karndean’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Karndean**: Measured on the search terms “auburn oak karndean”, “buy karndean”, “buy karndean flooring”, “champagne oak karndean”, “coastline oak karndean”, “flooring like karndean”, “frosted stone karndean”, “karndean”, “karndean auburn oak”, “karndean bathroom”, “karndean bathroom flooring”, “karndean birch”, “karndean blush oak”, “karndean burnt ginger”, “karndean champagne oak”, “karndean character oak”, “karndean charred oak”, “karndean classic oak”, “karndean coastline oak”, “karndean commercial”, “karndean commercial flooring”, “karndean concrete look”, “karndean core lock”, “karndean cotswold stone”, “karndean country oak”, “karndean cumbrian stone”, “karndean da vinci”, “karndean dark oak”, “karndean dawn oak”, “karndean distressed oak”, “karndean ebony flooring”, “karndean flooring”, “karndean flooring distributors”, “karndean flooring korlok”, “karndean flooring lvt”, “karndean flooring sale”, “karndean flooring suppliers”, “karndean french oak”, “karndean greige oak”, “karndean international”, “karndean kitchen flooring”, “karndean knight”, “karndean knight tile”, “karndean korlok”, “karndean korlok flooring”, “karndean korlok select”, “karndean korlok stone”, “karndean laminate flooring”, “karndean light oak”, “karndean lvp”, “karndean lvt”, “karndean lvt flooring”, “karndean midnight oak”, “karndean morning oak”, “karndean mosaic flooring”, “karndean nimbus oak”, “karndean niveus”, “karndean oak”, “karndean oak flooring”, “karndean opus flooring”, “karndean opus grano”, “karndean opus ignea”, “karndean opus niveus”, “karndean opus terra”, “karndean parquet”, “karndean pearl oak”, “karndean plank flooring”, “karndean portland stone”, “karndean providence”, “karndean rustic oak”, “karndean sale”, “karndean skim coat”, “karndean smoked concrete”, “karndean spring oak”, “karndean stone”, “karndean stone effect”, “karndean summer oak”, “karndean suppliers”, “karndean tackifier”, “karndean tile effect”, “karndean tiles”, “karndean tiles bathroom”, “karndean van gogh”, “karndean vinyl”, “karndean vinyl planks”, “karndean winter oak”, “karndean wood flooring”, “korlok karndean”, “korlok karndean flooring” and “lvt karndean”, summed into one figure.
- **Tarkett**: Measured on the search terms “desso tarkett”, “progen tarkett”, “tarkett”, “tarkett aloft”, “tarkett bioclean”, “tarkett commercial flooring”, “tarkett flooring”, “tarkett granit”, “tarkett gym flooring”, “tarkett iconik”, “tarkett id inspiration”, “tarkett injoy papoula”, “tarkett iq”, “tarkett iq granit”, “tarkett iq megalit”, “tarkett iq optima”, “tarkett johnsonite”, “tarkett laminate flooring”, “tarkett loose lay”, “tarkett optima”, “tarkett progen”, “tarkett refresher”, “tarkett rubber flooring”, “tarkett safetred”, “tarkett vinyl”, “tarkett vinyl flooring”, “tarkett vinyl plank”, “tarkett wood” and “tarkett wood flooring”, summed into one figure.

- [Karndean profile](/demand/nz/brands/karndean)
- [Tarkett profile](/demand/nz/brands/tarkett)
- [All vinyl and laminate flooring brands in New Zealand](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Karndean or Tarkett more popular in search?

In October 2026, Karndean had more branded searches than Tarkett among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Tarkett had 400. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Tarkett accounted for 18.3%.

## Cite this page

Brandwave. "Karndean vs Tarkett: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/karndean-vs-tarkett

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/karndean-vs-tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.