---
title: "Karma Drinks vs L&P: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Karma Drinks or L&P? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/karma-drinks-vs-l-and-p"
publisher: "Brandwave"
---

# Karma Drinks vs L&P: Which is more popular by branded search in New Zealand?

Which is more popular in search, Karma Drinks or L&P? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Karma Drinks and L&P
- **Competitive set**: Soft drink brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Karma Drinks Share of Search**: 4.1%
- **L&P Share of Search**: 12.5%

## Which is more popular in search, Karma Drinks or L&P?

- In August 2026, L&P had more branded searches than Karma Drinks among soft drink brands in New Zealand. L&P was estimated to have 6.5K branded searches compared to Karma Drinks’ 2.1K, and held a 12.5% Share of Search versus Karma Drinks’ 4.1%.
- L&P was ahead of Karma Drinks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Karma Drinks’ estimated Share of Search among soft drink brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
- Across the 11 months ending August 2026, L&P’s estimated Share of Search among soft drink brands in New Zealand moved from 14.8% to 12.5%, and its estimated monthly branded searches moved from 6.7K to 6.5K.

## How did search popularity change for New Zealand soft drink brands in August 2026?

- In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.

## Month by month

| Month | Karma Drinks estimated searches | Karma Drinks Share of Search | Karma Drinks rank | L&P estimated searches | L&P Share of Search | L&P rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 4% | 6 | 6.7K | 14.8% | 2 |
| Nov 2025 | 1.7K | 2.9% | 6 | 10.7K | 18.6% | 2 |
| Dec 2025 | 1.5K | 2.8% | 6 | 7.1K | 13.2% | 2 |
| Jan 2026 | 1.7K | 3.6% | 6 | 7K | 14.9% | 2 |
| Feb 2026 | 1.8K | 4.1% | 6 | 6.8K | 15.4% | 2 |
| Mar 2026 | 1.8K | 3.5% | 6 | 8.2K | 15.9% | 2 |
| Apr 2026 | 1.4K | 3.3% | 6 | 6.7K | 15.4% | 2 |
| May 2026 | 1.6K | 3.5% | 6 | 6.7K | 14.3% | 2 |
| Jun 2026 | 1.3K | 2.9% | 6 | 5.6K | 11.9% | 3 |
| Jul 2026 | 1.5K | 3.2% | 6 | 5.6K | 12.2% | 3 |
| Aug 2026 | 2.1K | 4.1% | 6 | 6.5K | 12.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Karma Drinks’ and L&P’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Karma Drinks**: Measured on the search terms “karma cola”, “karma drinks”, “karma drinks near me”, “karma drinks nz” and “karmadrinks”, summed into one figure.
- **L&P**: Measured on the search terms “l&p”, “l&p can”, “l&p cans”, “l&p drinks”, “l&p lemon & paeroa”, “l&p near me”, “l&p nz”, “l&p soda”, “landp”, “lp”, “lp drink”, “lp nz” and “lp soft drink”, summed into one figure.

- [Karma Drinks profile](/demand/nz/brands/karma-drinks)
- [L&P profile](/demand/nz/brands/l-and-p)
- [All soft drink brands in New Zealand](/demand/nz/categories/nz-soft-drink-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Karma Drinks or L&P?

In August 2026, L&P had more branded searches than Karma Drinks among soft drink brands in New Zealand. L&P was estimated to have 6.5K branded searches compared to Karma Drinks’ 2.1K, and held a 12.5% Share of Search versus Karma Drinks’ 4.1%.

## Cite this page

Brandwave. "Karma Drinks vs L&P: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/karma-drinks-vs-l-and-p

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/karma-drinks-vs-l-and-p. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.