--- title: "Karitane Nurses & Nannies vs Nannies on Demand: Which is more popular in New Zealand?" description: "Is Karitane Nurses & Nannies or Nannies on Demand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nanny and au pair agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/karitane-nurses-and-nannies-vs-nannies-on-demand" publisher: "Brandwave" --- # Karitane Nurses & Nannies vs Nannies on Demand: Which is more popular in New Zealand? Is Karitane Nurses & Nannies or Nannies on Demand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nanny and au pair agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Karitane Nurses & Nannies and Nannies on Demand - **Competitive set**: Nanny and au pair agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Karitane Nurses & Nannies Share of Search**: 12.5% - **Nannies on Demand Share of Search**: 3.8% ## Is Karitane Nurses & Nannies or Nannies on Demand more popular in search? - In October 2026, Karitane Nurses & Nannies had more branded searches than Nannies on Demand among nanny and au pair agencies in New Zealand. Karitane Nurses & Nannies had about 100 branded searches, while Nannies on Demand had 30. Karitane Nurses & Nannies made up 12.5% of all nanny and au pair agency searches we track, and Nannies on Demand accounted for 3.8%. - Karitane Nurses & Nannies was ahead of Nannies on Demand in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100. - Across the 12 months ending October 2026, Nannies on Demand’s share of searches among nanny and au pair agencies in New Zealand moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 70 to 30. ## Top nanny and au pair agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Karitane Nurses & Nannies and Nannies on Demand were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nannies on Demand was listed before Karitane Nurses & Nannies in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Au Pair Link | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dream Childcare | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Nannies on Demand | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Robin Nanny Agency | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Karitane Nurses & Nannies | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rockmybaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nanny and au pair agencies - Asked ChatGPT "Which nanny and au pair agency should I hire in New Zealand?": 1. Au Pair Link, 2. Dream Childcare - Asked ChatGPT "What are the best nanny and au pair agencies in New Zealand?": 1. Au Pair Link, 2. Red Robin Nanny Agency, 3. Nannies on Demand, 4. Karitane Nurses & Nannies - Asked ChatGPT "What's the best nanny and au pair agency in New Zealand for childcare at home?": 1. Dream Childcare, 2. Nannies on Demand, 3. Au Pair Link, 4. Red Robin Nanny Agency, 5. Karitane Nurses & Nannies - Searched Google, AI Overview "au pair agency nz": 1. Au Pair Link, 2. Dream Childcare Not named in any answer: Rockmybaby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nanny and au pair agencies in October 2026? - In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%. - In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%. ## How has branded search for Karitane Nurses & Nannies and Nannies on Demand changed in New Zealand over the last 12 months? | Month | Karitane Nurses & Nannies estimated searches | Karitane Nurses & Nannies Share of Search | Karitane Nurses & Nannies rank | Nannies on Demand estimated searches | Nannies on Demand Share of Search | Nannies on Demand rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 150 | 9.6% | 4 | 70 | 4.5% | 6 | | Dec 2025 | 120 | 11.2% | 4 | 40 | 3.7% | 6 | | Jan 2026 | 120 | 8.1% | 4 | 70 | 4.7% | 5 | | Feb 2026 | 180 | 13.3% | 4 | 50 | 3.7% | 5 | | Mar 2026 | 270 | 15.5% | 3 | 50 | 2.9% | 5 | | Apr 2026 | 180 | 13.3% | 4 | 40 | 3% | 6 | | May 2026 | 180 | 12.6% | 4 | 50 | 3.5% | 5 | | Jun 2026 | 190 | 16.5% | 3 | 50 | 4.3% | 5 | | Jul 2026 | 150 | 12.1% | 4 | 40 | 3.2% | 5 | | Aug 2026 | 180 | 13.5% | 4 | 50 | 3.8% | 5 | | Sep 2026 | 150 | 11.5% | 4 | 70 | 5.4% | 5 | | Oct 2026 | 100 | 12.5% | 4 | 30 | 3.8% | 5 | ## How are Karitane Nurses & Nannies’ and Nannies on Demand’s branded searches counted? Brandwave collects information about searches that people make online using Karitane Nurses & Nannies’ and Nannies on Demand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Karitane Nurses & Nannies**: Measured on the search terms “karitane nannies” and “karitane nurses and nannies”, summed into one figure. - **Nannies on Demand**: Measured on the search term “nannies on demand”. - [Karitane Nurses & Nannies profile](/demand/nz/brands/karitane-nurses-and-nannies) - [Nannies on Demand profile](/demand/nz/brands/nannies-on-demand) - [All nanny and au pair agencies in New Zealand](/demand/nz/categories/nz-nanny-and-au-pair-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Karitane Nurses & Nannies or Nannies on Demand more popular in search? In October 2026, Karitane Nurses & Nannies had more branded searches than Nannies on Demand among nanny and au pair agencies in New Zealand. Karitane Nurses & Nannies had about 100 branded searches, while Nannies on Demand had 30. Karitane Nurses & Nannies made up 12.5% of all nanny and au pair agency searches we track, and Nannies on Demand accounted for 3.8%. ## Cite this page Brandwave. "Karitane Nurses & Nannies vs Nannies on Demand: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/karitane-nurses-and-nannies-vs-nannies-on-demand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/karitane-nurses-and-nannies-vs-nannies-on-demand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.