--- title: "Karen Walker vs Yu Mei: Which is searched more in New Zealand?" description: "Is Karen Walker or Yu Mei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/karen-walker-vs-yu-mei" publisher: "Brandwave" --- # Karen Walker vs Yu Mei: Which is searched more in New Zealand? Is Karen Walker or Yu Mei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Karen Walker and Yu Mei - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Karen Walker Share of Search**: 27.9% - **Yu Mei Share of Search**: 5% ## Is Karen Walker or Yu Mei more popular in search? - In September 2026, Karen Walker had more branded searches than Yu Mei among designer fashion labels in New Zealand. Karen Walker had about 16,800 branded searches, while Yu Mei had 2,990. Karen Walker made up 27.9% of all designer fashion label searches we track, and Yu Mei accounted for 5%. - Karen Walker was ahead of Yu Mei in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Karen Walker’s share of searches among designer fashion labels in New Zealand moved from 26.1% to 27.9%, and its estimated monthly branded searches moved from 17K to 16.8K. - Across the 12 months ending September 2026, Yu Mei’s share of searches among designer fashion labels in New Zealand moved from 4.6% to 5%, and its estimated monthly branded searches held steady at 3K. ## Top designer fashion labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Karen Walker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yu Mei was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Karen Walker was listed before Yu Mei in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about designer fashion labels - Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper - Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names - Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow - Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies - Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer fashion labels in September 2026? - In September 2026, Karen Walker gained share of searches among designer fashion labels in New Zealand, from 26.6% to 27.9%. - In September 2026, Yu Mei lost share of searches among designer fashion labels in New Zealand, from 5.6% to 5%. ## Month by month | Month | Karen Walker estimated searches | Karen Walker Share of Search | Karen Walker rank | Yu Mei estimated searches | Yu Mei Share of Search | Yu Mei rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17K | 26.1% | 1 | 3K | 4.6% | 8 | | Nov 2025 | 25.4K | 31.1% | 1 | 3.6K | 4.4% | 8 | | Dec 2025 | 25.5K | 33.6% | 1 | 5.3K | 7% | 5 | | Jan 2026 | 20.6K | 29.9% | 1 | 4.3K | 6.3% | 5 | | Feb 2026 | 16.7K | 27.2% | 1 | 3.4K | 5.5% | 6 | | Mar 2026 | 24.1K | 33.4% | 1 | 3.5K | 4.8% | 7 | | Apr 2026 | 19.8K | 31.1% | 1 | 2.9K | 4.5% | 7 | | May 2026 | 19.8K | 30.4% | 1 | 3.5K | 5.4% | 6 | | Jun 2026 | 19.8K | 32.2% | 1 | 3.5K | 5.7% | 6 | | Jul 2026 | 20.4K | 32.1% | 1 | 3K | 4.7% | 7 | | Aug 2026 | 20K | 26.6% | 1 | 4.2K | 5.6% | 6 | | Sep 2026 | 16.8K | 27.9% | 1 | 3K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Karen Walker’s and Yu Mei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Karen Walker**: Measured on the search terms “karen walker”, “karen walker birkenstock”, “karen walker britomart”, “karen walker dress”, “karen walker eyewear”, “karen walker fashion”, “karen walker levis”, “karen walker papinelle”, “karen walker pj”, “karen walker runaway”, “karen walker sale”, “karen walker studs”, “karen walker umbrella”, “karenwalker” and “karenwalker sale”, summed into one figure. - **Yu Mei**: Measured on the search terms “yu mei” and “yumei”, summed into one figure. - [Karen Walker profile](/demand/nz/brands/karen-walker) - [Yu Mei profile](/demand/nz/brands/yu-mei) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Karen Walker or Yu Mei more popular in search? In September 2026, Karen Walker had more branded searches than Yu Mei among designer fashion labels in New Zealand. Karen Walker had about 16,800 branded searches, while Yu Mei had 2,990. Karen Walker made up 27.9% of all designer fashion label searches we track, and Yu Mei accounted for 5%. ## Cite this page Brandwave. "Karen Walker vs Yu Mei: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/karen-walker-vs-yu-mei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/karen-walker-vs-yu-mei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.