--- title: "Karen Walker vs RUBY: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Karen Walker or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/karen-walker-vs-ruby" publisher: "Brandwave" --- # Karen Walker vs RUBY: Which is more popular by branded search in New Zealand? Which is more popular in search, Karen Walker or RUBY? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Karen Walker and RUBY - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Karen Walker Share of Search**: 35% - **RUBY Share of Search**: 10.4% ## Which is more popular in search, Karen Walker or RUBY? - In August 2026, Karen Walker had more branded searches than RUBY among designer fashion labels in New Zealand. Karen Walker was estimated to have 27.2K branded searches compared to RUBY’s 8K, and held a 35% Share of Search versus RUBY’s 10.4%. - Karen Walker was ahead of RUBY in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand moved from 34% to 35%, and its estimated monthly branded searches moved from 24.6K to 27.2K. - Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand moved from 14.7% to 10.4%, and its estimated monthly branded searches moved from 10.7K to 8K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook RUBY to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%. - In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%. ## Month by month | Month | Karen Walker estimated searches | Karen Walker Share of Search | Karen Walker rank | RUBY estimated searches | RUBY Share of Search | RUBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.6K | 34% | 1 | 10.7K | 14.7% | 2 | | Nov 2025 | 36.3K | 40.4% | 1 | 12.6K | 14.1% | 2 | | Dec 2025 | 36.5K | 43.4% | 1 | 12.3K | 14.7% | 2 | | Jan 2026 | 28K | 37.7% | 1 | 10.7K | 14.4% | 2 | | Feb 2026 | 22.7K | 34.6% | 1 | 8.5K | 13% | 2 | | Mar 2026 | 35.3K | 44.1% | 1 | 10K | 12.5% | 2 | | Apr 2026 | 31.4K | 42.4% | 1 | 8.5K | 11.4% | 3 | | May 2026 | 29.3K | 43.4% | 1 | 8K | 11.9% | 2 | | Jun 2026 | 27.4K | 41.9% | 1 | 8.2K | 12.5% | 2 | | Jul 2026 | 29.2K | 42.8% | 1 | 8.2K | 12% | 2 | | Aug 2026 | 27.2K | 35% | 1 | 8K | 10.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Karen Walker’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Karen Walker**: Measured on the search terms “karen walker”, “karen walker birkenstock”, “karen walker britomart”, “karen walker dress”, “karen walker eyewear”, “karen walker fashion”, “karen walker fashion designer”, “karen walker levis”, “karen walker merry people”, “karen walker near me”, “karen walker new market”, “karen walker nz”, “karen walker online”, “karen walker papinelle”, “karen walker pj”, “karen walker runaway”, “karen walker sale”, “karen walker shop”, “karen walker studs”, “karen walker umbrella”, “karenwalker”, “karenwalker com”, “karenwalker nz”, “karenwalker sale”, “merry people karen walker” and “papinelle karen walker”, summed into one figure. - **RUBY**: Measured on the search terms “ruby clothing”, “ruby dress”, “ruby nz”, “ruby nz clothing”, “ruby sale” and “rubynz”, summed into one figure. - [Karen Walker profile](/demand/nz/brands/karen-walker) - [RUBY profile](/demand/nz/brands/ruby) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Karen Walker or RUBY? In August 2026, Karen Walker had more branded searches than RUBY among designer fashion labels in New Zealand. Karen Walker was estimated to have 27.2K branded searches compared to RUBY’s 8K, and held a 35% Share of Search versus RUBY’s 10.4%. ## Cite this page Brandwave. "Karen Walker vs RUBY: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/karen-walker-vs-ruby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/karen-walker-vs-ruby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.