---
title: "Kāpiti vs Puhoi Valley: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kāpiti or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kapiti-vs-puhoi-valley"
publisher: "Brandwave"
---

# Kāpiti vs Puhoi Valley: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kāpiti or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kāpiti and Puhoi Valley
- **Competitive set**: Cheese brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kāpiti Share of Search**: 34.9%
- **Puhoi Valley Share of Search**: 18.4%

## Which is more popular in search, Kāpiti or Puhoi Valley?

- In August 2026, Kāpiti had more branded searches than Puhoi Valley among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Puhoi Valley’s 2.5K, and held a 34.9% Share of Search versus Puhoi Valley’s 18.4%.
- Kāpiti was ahead of Puhoi Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand moved from 30% to 34.9%, and its estimated monthly branded searches moved from 4K to 4.7K.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand moved from 16% to 18.4%, and its estimated monthly branded searches moved from 2.1K to 2.5K.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.

## Month by month

| Month | Kāpiti estimated searches | Kāpiti Share of Search | Kāpiti rank | Puhoi Valley estimated searches | Puhoi Valley Share of Search | Puhoi Valley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 30% | 1 | 2.1K | 16% | 3 |
| Nov 2025 | 4.9K | 36.1% | 1 | 1.6K | 12% | 4 |
| Dec 2025 | 4.2K | 27.2% | 2 | 1.6K | 10.1% | 4 |
| Jan 2026 | 4.1K | 28.6% | 1 | 2.3K | 15.7% | 3 |
| Feb 2026 | 4K | 29.6% | 1 | 1.7K | 12.5% | 5 |
| Mar 2026 | 4K | 28.6% | 1 | 1.8K | 12.9% | 5 |
| Apr 2026 | 3.3K | 27.3% | 1 | 1.7K | 13.8% | 5 |
| May 2026 | 3.3K | 27.1% | 1 | 2K | 16.4% | 4 |
| Jun 2026 | 3.3K | 28.6% | 1 | 1.7K | 15.1% | 4 |
| Jul 2026 | 4K | 33.3% | 1 | 1.8K | 15% | 4 |
| Aug 2026 | 4.7K | 34.9% | 1 | 2.5K | 18.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kāpiti’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.

- [Kāpiti profile](/demand/nz/brands/kapiti)
- [Puhoi Valley profile](/demand/nz/brands/puhoi-valley)
- [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kāpiti or Puhoi Valley?

In August 2026, Kāpiti had more branded searches than Puhoi Valley among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Puhoi Valley’s 2.5K, and held a 34.9% Share of Search versus Puhoi Valley’s 18.4%.

## Cite this page

Brandwave. "Kāpiti vs Puhoi Valley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kapiti-vs-puhoi-valley

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kapiti-vs-puhoi-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.