---
title: "Kāpiti vs Mainland: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kāpiti or Mainland? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kapiti-vs-mainland"
publisher: "Brandwave"
---

# Kāpiti vs Mainland: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kāpiti or Mainland? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kāpiti and Mainland
- **Competitive set**: Cheese brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kāpiti Share of Search**: 34.9%
- **Mainland Share of Search**: 18.1%

## Which is more popular in search, Kāpiti or Mainland?

- In August 2026, Kāpiti had more branded searches than Mainland among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Mainland’s 2.4K, and held a 34.9% Share of Search versus Mainland’s 18.1%.
- Kāpiti was ahead of Mainland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand moved from 30% to 34.9%, and its estimated monthly branded searches moved from 4K to 4.7K.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Mainland to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
- In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

## Month by month

| Month | Kāpiti estimated searches | Kāpiti Share of Search | Kāpiti rank | Mainland estimated searches | Mainland Share of Search | Mainland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 30% | 1 | 1.7K | 12.7% | 5 |
| Nov 2025 | 4.9K | 36.1% | 1 | 1.3K | 9.8% | 5 |
| Dec 2025 | 4.2K | 27.2% | 2 | 1.3K | 8.5% | 5 |
| Jan 2026 | 4.1K | 28.6% | 1 | 1.7K | 12% | 5 |
| Feb 2026 | 4K | 29.6% | 1 | 1.7K | 12.5% | 4 |
| Mar 2026 | 4K | 28.6% | 1 | 2K | 14.5% | 3 |
| Apr 2026 | 3.3K | 27.3% | 1 | 2.1K | 17.1% | 3 |
| May 2026 | 3.3K | 27.1% | 1 | 2.2K | 18.2% | 3 |
| Jun 2026 | 3.3K | 28.6% | 1 | 2K | 17.7% | 3 |
| Jul 2026 | 4K | 33.3% | 1 | 2K | 17% | 3 |
| Aug 2026 | 4.7K | 34.9% | 1 | 2.4K | 18.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kāpiti’s and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure.
- **Mainland**: Measured on the search terms “cheese mainland”, “mainland brie”, “mainland cheddar”, “mainland cheese”, “mainland cheese 1kg”, “mainland cheese colby”, “mainland cheese crackers”, “mainland colby cheese 1kg”, “mainland edam cheese”, “mainland grated cheese”, “mainland mild cheese”, “mainland mozzarella cheese”, “mainland organic cheese”, “mainland parmesan cheese”, “mainland tasty cheese”, “mainland tasty cheese 1kg” and “mainland vintage cheese”, summed into one figure.

- [Kāpiti profile](/demand/nz/brands/kapiti)
- [Mainland profile](/demand/nz/brands/mainland)
- [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kāpiti or Mainland?

In August 2026, Kāpiti had more branded searches than Mainland among cheese brands in New Zealand. Kāpiti was estimated to have 4.7K branded searches compared to Mainland’s 2.4K, and held a 34.9% Share of Search versus Mainland’s 18.1%.

## Cite this page

Brandwave. "Kāpiti vs Mainland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kapiti-vs-mainland

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kapiti-vs-mainland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.