--- title: "Kantar vs Nielsen: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kantar or Nielsen? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kantar-vs-nielsen" publisher: "Brandwave" --- # Kantar vs Nielsen: Which is more popular by branded search in New Zealand? Which is more popular in search, Kantar or Nielsen? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kantar and Nielsen - **Competitive set**: Market research companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kantar Share of Search**: 19.8% - **Nielsen Share of Search**: 3.5% ## Which is more popular in search, Kantar or Nielsen? - In August 2026, Kantar had more branded searches than Nielsen among market research companies in New Zealand. Kantar was estimated to have 800 branded searches compared to Nielsen’s 140, and held a 19.8% Share of Search versus Nielsen’s 3.5%. - Kantar was ahead of Nielsen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand moved from 25.4% to 19.8%, and its estimated monthly branded searches moved from 820 to 800. - Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 170 to 140. ## How did search popularity change for New Zealand market research companies in August 2026? - In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%. - In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%. - In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%. ## Month by month | Month | Kantar estimated searches | Kantar Share of Search | Kantar rank | Nielsen estimated searches | Nielsen Share of Search | Nielsen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 820 | 25.4% | 2 | 170 | 5.3% | 4 | | Nov 2025 | 780 | 21.1% | 2 | 130 | 3.5% | 5 | | Dec 2025 | 490 | 18.6% | 2 | 110 | 4.2% | 4 | | Jan 2026 | 610 | 20.3% | 2 | 120 | 4% | 5 | | Feb 2026 | 770 | 24.4% | 2 | 190 | 6% | 4 | | Mar 2026 | 730 | 18.6% | 2 | 200 | 5.1% | 4 | | Apr 2026 | 620 | 16.8% | 2 | 160 | 4.3% | 5 | | May 2026 | 1.2K | 24.1% | 2 | 210 | 4.2% | 5 | | Jun 2026 | 1.1K | 25.6% | 2 | 130 | 2.9% | 5 | | Jul 2026 | 970 | 24.3% | 2 | 170 | 4.3% | 4 | | Aug 2026 | 800 | 19.8% | 2 | 140 | 3.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kantar’s and Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kantar**: Measured on the search terms “kantar”, “kantar brand health”, “kantar brand tracking”, “kantar com”, “kantar consumer research”, “kantar market research”, “kantar near me”, “kantar new zealand”, “kantar nz”, “kantar research” and “kantar survey”, summed into one figure. - **Nielsen**: Measured on the search terms “nielsen market research”, “nielsen ratings”, “nielsen research” and “nielsen survey”, summed into one figure. - [Kantar profile](/demand/nz/brands/kantar) - [Nielsen profile](/demand/nz/brands/nielsen) - [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kantar or Nielsen? In August 2026, Kantar had more branded searches than Nielsen among market research companies in New Zealand. Kantar was estimated to have 800 branded searches compared to Nielsen’s 140, and held a 19.8% Share of Search versus Nielsen’s 3.5%. ## Cite this page Brandwave. "Kantar vs Nielsen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kantar-vs-nielsen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kantar-vs-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.