---
title: "Kajabi vs Thinkific: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kajabi or Thinkific? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kajabi-vs-thinkific"
publisher: "Brandwave"
---

# Kajabi vs Thinkific: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kajabi or Thinkific? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kajabi and Thinkific
- **Competitive set**: Online course platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kajabi Share of Search**: 30.4%
- **Thinkific Share of Search**: 24.7%

## Which is more popular in search, Kajabi or Thinkific?

- In August 2026, Kajabi had more branded searches than Thinkific among online course platforms in New Zealand. Kajabi was estimated to have 480 branded searches compared to Thinkific’s 390, and held a 30.4% Share of Search versus Thinkific’s 24.7%.
- Kajabi was ahead of Thinkific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms in New Zealand moved from 34.2% to 30.4%, and its estimated monthly branded searches moved from 810 to 480.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand moved from 25.7% to 24.7%, and its estimated monthly branded searches moved from 610 to 390.

## How did search popularity change for New Zealand online course platforms in August 2026?

- In August 2026, Kajabi lost estimated Share of Search among online course platforms in New Zealand, from 36.5% to 30.4%.
- In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.

## Month by month

| Month | Kajabi estimated searches | Kajabi Share of Search | Kajabi rank | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 810 | 34.2% | 1 | 610 | 25.7% | 2 |
| Nov 2025 | 680 | 32.9% | 1 | 500 | 24.2% | 3 |
| Dec 2025 | 660 | 36.1% | 1 | 400 | 21.9% | 3 |
| Jan 2026 | 700 | 32.3% | 1 | 610 | 28.1% | 2 |
| Feb 2026 | 670 | 33% | 1 | 490 | 24.1% | 2 |
| Mar 2026 | 710 | 32.4% | 1 | 600 | 27.4% | 2 |
| Apr 2026 | 690 | 34.5% | 1 | 610 | 30.5% | 2 |
| May 2026 | 680 | 36.2% | 1 | 490 | 26.1% | 2 |
| Jun 2026 | 690 | 36.5% | 1 | 410 | 21.7% | 2 |
| Jul 2026 | 580 | 36.5% | 1 | 410 | 25.8% | 2 |
| Aug 2026 | 480 | 30.4% | 1 | 390 | 24.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kajabi’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kajabi**: Measured on the search terms “kajabi”, “kajabi apps”, “kajabi com”, “kajabi course platform”, “kajabi online”, “kajabi online course” and “kajabi pricing”, summed into one figure.
- **Thinkific**: Measured on the search terms “thinkific”, “thinkific com”, “thinkific course platform” and “thinkific online course”, summed into one figure.

- [Kajabi profile](/demand/nz/brands/kajabi)
- [Thinkific profile](/demand/nz/brands/thinkific)
- [All online course platforms in New Zealand](/demand/nz/categories/nz-online-course-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kajabi or Thinkific?

In August 2026, Kajabi had more branded searches than Thinkific among online course platforms in New Zealand. Kajabi was estimated to have 480 branded searches compared to Thinkific’s 390, and held a 30.4% Share of Search versus Thinkific’s 24.7%.

## Cite this page

Brandwave. "Kajabi vs Thinkific: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kajabi-vs-thinkific

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kajabi-vs-thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.