--- title: "Kaitaia Fire vs Wattie's: Which is searched more in New Zealand?" description: "Is Kaitaia Fire or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kaitaia-fire-vs-watties" publisher: "Brandwave" --- # Kaitaia Fire vs Wattie's: Which is searched more in New Zealand? Is Kaitaia Fire or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaitaia Fire and Wattie's - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kaitaia Fire Share of Search**: 2.9% - **Wattie's Share of Search**: 26.9% ## Is Kaitaia Fire or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Kaitaia Fire among sauce and condiment brands in New Zealand. Wattie's had about 4,770 branded searches, while Kaitaia Fire had 520. Wattie's made up 26.9% of all sauce and condiment brand searches we track, and Kaitaia Fire accounted for 2.9%. - Wattie's was ahead of Kaitaia Fire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaitaia Fire’s share of searches among sauce and condiment brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 500 to 520. - Across the 12 months ending September 2026, Wattie's’ share of searches among sauce and condiment brands in New Zealand moved from 30.6% to 26.9%, and its estimated monthly branded searches moved from 5.1K to 4.8K. ## Top sauce and condiment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wattie's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kaitaia Fire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wattie's was listed before Kaitaia Fire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kaitaia Fire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Barker's of Geraldine | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tuimato | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anathoth Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kikkoman | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kewpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterfoods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sauce and condiment brands - Asked ChatGPT "Which sauce or condiment brand should I buy in New Zealand?": 1. Wattie's, 2. Kaitaia Fire, 3. Barker's of Geraldine, 4. Anathoth Farm - Asked ChatGPT "What are the best sauce and condiment brands in New Zealand?": 1. Wattie's, 2. Barker's of Geraldine, 3. Kaitaia Fire, 4. Anathoth Farm, 5. Tuimato - Asked ChatGPT "What's the best sauce or condiment brand in New Zealand for everyday cooking?": 1. Wattie's, 2. Kikkoman - Searched Google, AI Overview "soy sauce nz": 1. Kikkoman - Searched Google, AI Overview "tomato sauce nz": 1. Wattie's, 2. Tuimato Not named in any answer: Kewpie, Heinz and Masterfoods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sauce and condiment brands in September 2026? - In September 2026, Kewpie overtook Wattie's to become the leader among sauce and condiment brands in New Zealand, with 30.7% of the searches. - In September 2026, Wattie's lost share of searches among sauce and condiment brands in New Zealand, from 30.5% to 26.9%. ## Month by month | Month | Kaitaia Fire estimated searches | Kaitaia Fire Share of Search | Kaitaia Fire rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 500 | 3% | 6 | 5.1K | 30.6% | 1 | | Nov 2025 | 520 | 3.2% | 6 | 4.4K | 26.7% | 2 | | Dec 2025 | 510 | 3.2% | 6 | 3.4K | 21.7% | 2 | | Jan 2026 | 610 | 3.7% | 6 | 4.5K | 27.5% | 1 | | Feb 2026 | 520 | 3.4% | 6 | 4.3K | 28.1% | 1 | | Mar 2026 | 630 | 1.5% | 6 | 27.9K | 68.4% | 1 | | Apr 2026 | 490 | 2.8% | 6 | 5.3K | 30.3% | 1 | | May 2026 | 500 | 2.5% | 6 | 6.2K | 31.2% | 1 | | Jun 2026 | 500 | 2.8% | 6 | 4.1K | 23.2% | 2 | | Jul 2026 | 490 | 2.9% | 6 | 4.5K | 26.7% | 1 | | Aug 2026 | 630 | 3.4% | 6 | 5.7K | 30.5% | 1 | | Sep 2026 | 520 | 2.9% | 6 | 4.8K | 26.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaitaia Fire’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaitaia Fire**: Measured on the search terms “kaitaia fire” and “kaitaia fire ltd”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “tomato sauce watties”, “wattie s”, “wattie's”, “watties”, “watties bbq sauce”, “watties beans”, “watties beetroot”, “watties big eat”, “watties burger sauce”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties satay sauce”, “watties sauce”, “watties spaghetti”, “watties steak sauce”, “watties tomato”, “watties tomato paste”, “watties tomato puree” and “watties tomato sauce”, summed into one figure. - [Kaitaia Fire profile](/demand/nz/brands/kaitaia-fire) - [Wattie's profile](/demand/nz/brands/watties) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaitaia Fire or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Kaitaia Fire among sauce and condiment brands in New Zealand. Wattie's had about 4,770 branded searches, while Kaitaia Fire had 520. Wattie's made up 26.9% of all sauce and condiment brand searches we track, and Kaitaia Fire accounted for 2.9%. ## Cite this page Brandwave. "Kaitaia Fire vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kaitaia-fire-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kaitaia-fire-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.