--- title: "Kadence Security vs Wordfence: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kadence Security or Wordfence? Compare estimated monthly branded-search demand and Share of Search inside the WordPress security plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kadence-security-vs-wordfence" publisher: "Brandwave" --- # Kadence Security vs Wordfence: Which is more popular by branded search in New Zealand? Which is more popular in search, Kadence Security or Wordfence? Compare estimated monthly branded-search demand and Share of Search inside the WordPress security plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kadence Security and Wordfence - **Competitive set**: WordPress security plugins - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kadence Security Share of Search**: 8.7% - **Wordfence Share of Search**: 42% ## Which is more popular in search, Kadence Security or Wordfence? - In August 2026, Wordfence had more branded searches than Kadence Security among WordPress security plugins in New Zealand. Wordfence was estimated to have 290 branded searches compared to Kadence Security’s 60, and held a 42% Share of Search versus Kadence Security’s 8.7%. - Wordfence was ahead of Kadence Security in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand moved from 5.5% to 8.7%, and its estimated monthly branded searches moved from 30 to 60. - Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand moved from 41.8% to 42%, and its estimated monthly branded searches moved from 230 to 290. ## How did search popularity change for New Zealand WordPress security plugins in August 2026? - In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%. - Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026. ## Month by month | Month | Kadence Security estimated searches | Kadence Security Share of Search | Kadence Security rank | Wordfence estimated searches | Wordfence Share of Search | Wordfence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 5.5% | 4 | 230 | 41.8% | 1 | | Nov 2025 | 30 | 5.7% | 4 | 230 | 43.4% | 1 | | Dec 2025 | 20 | 3.9% | 4 | 200 | 39.2% | 2 | | Jan 2026 | 30 | 5.8% | 3 | 250 | 48.1% | 1 | | Feb 2026 | 30 | 5.9% | 3 | 260 | 51% | 1 | | Mar 2026 | 40 | 6.3% | 4 | 300 | 47.6% | 1 | | Apr 2026 | 10 | 1.7% | 5 | 300 | 50% | 1 | | May 2026 | 60 | 8.7% | 3 | 250 | 36.2% | 2 | | Jun 2026 | 50 | 7.4% | 3 | 230 | 33.8% | 2 | | Jul 2026 | 60 | 9.1% | 3 | 250 | 37.9% | 2 | | Aug 2026 | 60 | 8.7% | 3 | 290 | 42% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kadence Security’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kadence Security**: Measured on the search terms “ithemes security”, “ithemes security plugin”, “ithemes security pricing”, “ithemes security pro”, “ithemes security wordpress”, “ithemes security wordpress plugin”, “kadence security”, “kadence security wordpress”, “solid security” and “wp ithemes security”, summed into one figure. - **Wordfence**: Measured on the search terms “2fa wordfence”, “plugin wordfence”, “word fence”, “wordfence”, “wordfence 2fa”, “wordfence agency pricing”, “wordfence assistant”, “wordfence assistant plugin”, “wordfence black friday”, “wordfence care”, “wordfence central”, “wordfence com”, “wordfence cost”, “wordfence discount”, “wordfence elementor”, “wordfence features”, “wordfence firewall”, “wordfence free”, “wordfence free plugin”, “wordfence multiple sites”, “wordfence plugin”, “wordfence plugin for wordpress”, “wordfence premium”, “wordfence premium cost”, “wordfence premium price”, “wordfence pricing”, “wordfence pro”, “wordfence pro pricing”, “wordfence response”, “wordfence security”, “wordfence security plugin”, “wordfence security plugin wordpress”, “wordfence security premium”, “wordfence security wordpress plugin”, “wordfence waf”, “wordfence web application firewall”, “wordfence woocommerce”, “wordfence wordpress”, “wordfence wordpress plugin”, “wordfence wordpress security plugin”, “wordfence wp”, “wordfence wp plugin” and “wordpress plugin wordfence”, summed into one figure. - [Kadence Security profile](/demand/nz/brands/kadence-security) - [Wordfence profile](/demand/nz/brands/wordfence) - [All WordPress security plugins in New Zealand](/demand/nz/categories/nz-wordpress-security-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kadence Security or Wordfence? In August 2026, Wordfence had more branded searches than Kadence Security among WordPress security plugins in New Zealand. Wordfence was estimated to have 290 branded searches compared to Kadence Security’s 60, and held a 42% Share of Search versus Kadence Security’s 8.7%. ## Cite this page Brandwave. "Kadence Security vs Wordfence: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kadence-security-vs-wordfence This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kadence-security-vs-wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.