---
title: "Kadence Backups vs UpdraftPlus: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kadence Backups or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kadence-backups-vs-updraftplus"
publisher: "Brandwave"
---

# Kadence Backups vs UpdraftPlus: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kadence Backups or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kadence Backups and UpdraftPlus
- **Competitive set**: WordPress backup plugins
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kadence Backups Share of Search**: 10.3%
- **UpdraftPlus Share of Search**: 37.9%

## Which is more popular in search, Kadence Backups or UpdraftPlus?

- In August 2026, UpdraftPlus had more branded searches than Kadence Backups among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to Kadence Backups’ 30, and held a 37.9% Share of Search versus Kadence Backups’ 10.3%.
- UpdraftPlus was ahead of Kadence Backups in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 29.2% to 37.9%, and its estimated monthly branded searches moved from 70 to 110.

## How did search popularity change for New Zealand WordPress backup plugins in August 2026?

- In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.
- In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.

## Month by month

| Month | Kadence Backups estimated searches | Kadence Backups Share of Search | Kadence Backups rank | UpdraftPlus estimated searches | UpdraftPlus Share of Search | UpdraftPlus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 8.3% | 4 | 70 | 29.2% | 2 |
| Nov 2025 | 20 | 7.4% | 4 | 90 | 33.3% | 2 |
| Dec 2025 | 20 | 8.7% | 4 | 60 | 26.1% | 2 |
| Jan 2026 | 20 | 7.7% | 5 | 80 | 30.8% | 2 |
| Feb 2026 | 20 | 8% | 4 | 80 | 32% | 2 |
| Mar 2026 | 50 | 17.2% | 3 | 90 | 31% | 2 |
| Apr 2026 | 20 | 8.3% | 5 | 70 | 29.2% | 2 |
| May 2026 | 10 | 3.3% | 5 | 100 | 33.3% | 2 |
| Jun 2026 | 40 | 12.9% | 3 | 120 | 38.7% | 1 |
| Jul 2026 | 10 | 4.3% | 5 | 60 | 26.1% | 2 |
| Aug 2026 | 30 | 10.3% | 4 | 110 | 37.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kadence Backups’ and UpdraftPlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kadence Backups**: Measured on the search terms “backup buddy”, “backup buddy plugin”, “backup buddy wordpress”, “backupbuddy”, “backupbuddy plugin”, “backupbuddy wordpress”, “kadence backups” and “solid backups”, summed into one figure.
- **UpdraftPlus**: Measured on the search terms “restore website with updraftplus”, “updraft plus”, “updraft plus pricing”, “updraftplus”, “updraftplus backup”, “updraftplus backup plugin”, “updraftplus backup restore”, “updraftplus com”, “updraftplus plugin”, “updraftplus wordpress”, “updraftplus wordpress backup”, “updraftplus wordpress backup plugin”, “wordpress plugin updraftplus” and “wordpress updraft plus”, summed into one figure.

- [Kadence Backups profile](/demand/nz/brands/kadence-backups)
- [UpdraftPlus profile](/demand/nz/brands/updraftplus)
- [All WordPress backup plugins in New Zealand](/demand/nz/categories/nz-wordpress-backup-plugins): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kadence Backups or UpdraftPlus?

In August 2026, UpdraftPlus had more branded searches than Kadence Backups among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to Kadence Backups’ 30, and held a 37.9% Share of Search versus Kadence Backups’ 10.3%.

## Cite this page

Brandwave. "Kadence Backups vs UpdraftPlus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kadence-backups-vs-updraftplus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kadence-backups-vs-updraftplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.