--- title: "K9 Natural vs Pedigree: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, K9 Natural or Pedigree? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/k9-natural-vs-pedigree" publisher: "Brandwave" --- # K9 Natural vs Pedigree: Which is more popular by branded search in New Zealand? Which is more popular in search, K9 Natural or Pedigree? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: K9 Natural and Pedigree - **Competitive set**: Pet food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **K9 Natural Share of Search**: 1.7% - **Pedigree Share of Search**: 6.5% ## Which is more popular in search, K9 Natural or Pedigree? - In August 2026, Pedigree had more branded searches than K9 Natural among pet food brands in New Zealand. Pedigree was estimated to have 2.4K branded searches compared to K9 Natural’s 600, and held a 6.5% Share of Search versus K9 Natural’s 1.7%. - Pedigree was ahead of K9 Natural in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, K9 Natural’s estimated Share of Search among pet food brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 530 to 600. - Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand moved from 6% to 6.5%, and its estimated monthly branded searches moved from 1.8K to 2.4K. ## How did search popularity change for New Zealand pet food brands in August 2026? - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. - Estimated monthly branded searches for K9 Natural in New Zealand rose 13.2% over 11 measured months, from 530 to 600 in August 2026. ## Month by month | Month | K9 Natural estimated searches | K9 Natural Share of Search | K9 Natural rank | Pedigree estimated searches | Pedigree Share of Search | Pedigree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 1.8% | 8 | 1.8K | 6% | 7 | | Nov 2025 | 560 | 2.1% | 8 | 1.6K | 5.8% | 7 | | Dec 2025 | 560 | 2.1% | 8 | 1.7K | 6.3% | 7 | | Jan 2026 | 670 | 2% | 8 | 1.9K | 5.8% | 7 | | Feb 2026 | 640 | 2.1% | 8 | 1.5K | 5% | 7 | | Mar 2026 | 660 | 1.8% | 8 | 1.9K | 5.3% | 7 | | Apr 2026 | 700 | 2% | 8 | 1.8K | 5.1% | 7 | | May 2026 | 620 | 1.8% | 8 | 1.9K | 5.4% | 7 | | Jun 2026 | 660 | 1.9% | 8 | 2K | 5.5% | 7 | | Jul 2026 | 760 | 2% | 8 | 2.3K | 6.1% | 7 | | Aug 2026 | 600 | 1.7% | 8 | 2.4K | 6.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using K9 Natural’s and Pedigree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **K9 Natural**: Measured on the search terms “k9 natural”, “k9 natural cat food”, “k9 natural dog food”, “k9 natural freeze dried”, “k9 natural near me”, “k9 natural nz”, “k9natural”, “k9natural com” and “k9natural dog food”, summed into one figure. - **Pedigree**: Measured on the search terms “adult dog food pedigree”, “pedigree cat food”, “pedigree dog food”, “pedigree dog food 15kg”, “pedigree dog food 20kg”, “pedigree dog food 8kg”, “pedigree dog food biscuits”, “pedigree dog food is it good”, “pedigree dog food pak n save”, “pedigree dry dog food”, “pedigree pet food”, “pedigree small breed dog food” and “puppy dog food pedigree”, summed into one figure. - [K9 Natural profile](/demand/nz/brands/k9-natural) - [Pedigree profile](/demand/nz/brands/pedigree) - [All pet food brands in New Zealand](/demand/nz/categories/nz-pet-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, K9 Natural or Pedigree? In August 2026, Pedigree had more branded searches than K9 Natural among pet food brands in New Zealand. Pedigree was estimated to have 2.4K branded searches compared to K9 Natural’s 600, and held a 6.5% Share of Search versus K9 Natural’s 1.7%. ## Cite this page Brandwave. "K9 Natural vs Pedigree: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/k9-natural-vs-pedigree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/k9-natural-vs-pedigree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.