--- title: "K18 vs Wella Professionals: Which is searched more in New Zealand?" description: "Is K18 or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/k18-hair-vs-wella-professionals" publisher: "Brandwave" --- # K18 vs Wella Professionals: Which is searched more in New Zealand? Is K18 or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: K18 and Wella Professionals - **Competitive set**: Professional haircare and styling brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **K18 Share of Search**: 3.9% - **Wella Professionals Share of Search**: 1.9% ## Is K18 or Wella Professionals more popular in search? - In September 2026, K18 had more branded searches than Wella Professionals among professional haircare and styling brands in New Zealand. K18 had about 1,880 branded searches, while Wella Professionals had 890. K18 made up 3.9% of all professional haircare and styling brand searches we track, and Wella Professionals accounted for 1.9%. - K18 was ahead of Wella Professionals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, K18’s share of searches among professional haircare and styling brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 1.5K to 1.9K. - Across the 12 months ending September 2026, Wella Professionals’ share of searches among professional haircare and styling brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 760 to 890. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wella Professionals was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. K18 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wella Professionals was listed before K18 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wella Professionals | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | De Lorenzo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Olaplex | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kevin.Murphy | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | K18 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pureology | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ethique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monday Haircare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. ghd, 5. De Lorenzo - Asked ChatGPT "What are the best professional haircare and styling brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Wella Professionals, 4. Kevin.Murphy, 5. De Lorenzo, 6. ghd, 7. Pureology - Asked ChatGPT "What's the best professional haircare and styling brand in New Zealand for damaged hair?": 1. Kérastase, 2. Redken, 3. K18, 4. Olaplex - Searched Google, AI Overview "salon hair products": 1. Redken, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair styling products": 1. Wella Professionals Not named in any answer: Moroccanoil, Ethique and Monday Haircare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand professional haircare and styling brands in September 2026? - Estimated monthly branded searches for K18 in New Zealand rose 22.1% over 12 measured months, from 1.5K to 1.9K in September 2026. - Estimated monthly branded searches for Wella Professionals in New Zealand rose 17.1% over 12 measured months, from 760 to 890 in September 2026. ## Month by month | Month | K18 estimated searches | K18 Share of Search | K18 rank | Wella Professionals estimated searches | Wella Professionals Share of Search | Wella Professionals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 3.6% | 8 | 760 | 1.8% | 11 | | Nov 2025 | 2K | 3.6% | 7 | 860 | 1.6% | 9 | | Dec 2025 | 2K | 4% | 7 | 620 | 1.2% | 11 | | Jan 2026 | 1.8K | 4.5% | 7 | 620 | 1.5% | 11 | | Feb 2026 | 1.6K | 4.2% | 6 | 620 | 1.6% | 11 | | Mar 2026 | 1.6K | 3.7% | 7 | 830 | 1.9% | 10 | | Apr 2026 | 1.8K | 4% | 7 | 860 | 1.9% | 10 | | May 2026 | 1.7K | 3.9% | 7 | 890 | 2% | 9 | | Jun 2026 | 1.9K | 4.1% | 7 | 730 | 1.6% | 10 | | Jul 2026 | 1.8K | 3.6% | 7 | 860 | 1.8% | 9 | | Aug 2026 | 1.7K | 3.6% | 7 | 860 | 1.8% | 10 | | Sep 2026 | 1.9K | 3.9% | 7 | 890 | 1.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using K18’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **K18**: Measured on the search terms “k18 hair”, “k18 hair mask”, “k18 hair oil”, “k18 hair treatment” and “k18 hair treatments”, summed into one figure. - **Wella Professionals**: Measured on the search terms “wella” and “wella professionals”, summed into one figure. - [K18 profile](/demand/nz/brands/k18-hair) - [Wella Professionals profile](/demand/nz/brands/wella-professionals) - [All professional haircare and styling brands in New Zealand](/demand/nz/categories/nz-professional-haircare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is K18 or Wella Professionals more popular in search? In September 2026, K18 had more branded searches than Wella Professionals among professional haircare and styling brands in New Zealand. K18 had about 1,880 branded searches, while Wella Professionals had 890. K18 made up 3.9% of all professional haircare and styling brand searches we track, and Wella Professionals accounted for 1.9%. ## Cite this page Brandwave. "K18 vs Wella Professionals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/k18-hair-vs-wella-professionals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/k18-hair-vs-wella-professionals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.