--- title: "JustGiving vs Raised: Which is searched more in New Zealand?" description: "Is JustGiving or Raised more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/justgiving-vs-raised-nz" publisher: "Brandwave" --- # JustGiving vs Raised: Which is searched more in New Zealand? Is JustGiving or Raised more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JustGiving and Raised - **Competitive set**: Fundraising platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **JustGiving Share of Search**: 0.16% - **Raised Share of Search**: 0.21% ## Is JustGiving or Raised more popular in search? - In September 2026, Raised had more branded searches than JustGiving among fundraising platforms in New Zealand. Raised had about 40 branded searches, while JustGiving had 30. Raised made up 0.21% of all fundraising platform searches we track, and JustGiving accounted for 0.16%. - The lead changed hands once in the 12 months ending September 2026: Raised took it in May 2026. - Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms in New Zealand moved from 0.28% to 0.16%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Raised’s share of searches among fundraising platforms in New Zealand moved from 0.12% to 0.21%, and its estimated monthly branded searches moved from 30 to 40. ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Raised was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. JustGiving was listed before Raised in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Givealittle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Raisely | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | JustGiving | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Raised | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | GoFundMe | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Donorbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fundraise Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use in New Zealand?": 1. Givealittle, 2. GoFundMe - Asked ChatGPT "What are the best fundraising platforms in New Zealand?": 1. Givealittle, 2. Raisely, 3. Donorbox - Asked ChatGPT "What's the best fundraising platform in New Zealand for raising donations?": 1. Givealittle, 2. JustGiving - Searched Google, AI Overview "fundraising platforms nz": 1. Givealittle, 2. Raisely, 3. JustGiving, 4. Raised - Searched Google, AI Overview "online fundraising nz": 1. Givealittle, 2. Raised, 3. JustGiving Not named in any answer: Fundraise Up. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fundraising platforms in September 2026? - In September 2026, Raised rose from 6th to 5th among fundraising platforms in New Zealand. - Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | JustGiving estimated searches | JustGiving Share of Search | JustGiving rank | Raised estimated searches | Raised Share of Search | Raised rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.28% | 5 | 30 | 0.12% | 7 | | Nov 2025 | 50 | 0.14% | 6 | 20 | 0.06% | 7 | | Dec 2025 | 50 | 0.2% | 5 | 10 | 0.04% | 7 | | Jan 2026 | 30 | 0.14% | 6 | 10 | 0.05% | 7 | | Feb 2026 | 50 | 0.32% | 5 | 20 | 0.13% | 7 | | Mar 2026 | 30 | 0.17% | 6 | 30 | 0.17% | 7 | | Apr 2026 | 30 | 0.17% | 6 | 20 | 0.12% | 7 | | May 2026 | 20 | 0.09% | 7 | 50 | 0.23% | 5 | | Jun 2026 | 30 | 0.23% | 7 | 50 | 0.38% | 6 | | Jul 2026 | 20 | 0.09% | 7 | 30 | 0.14% | 6 | | Aug 2026 | 30 | 0.19% | 7 | 40 | 0.26% | 6 | | Sep 2026 | 30 | 0.16% | 7 | 40 | 0.21% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using JustGiving’s and Raised’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JustGiving**: Measured on the search term “justgiving”. - **Raised**: Measured on the search term “raised nz”. - [JustGiving profile](/demand/nz/brands/justgiving) - [Raised profile](/demand/nz/brands/raised-nz) - [All fundraising platforms in New Zealand](/demand/nz/categories/nz-fundraising-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JustGiving or Raised more popular in search? In September 2026, Raised had more branded searches than JustGiving among fundraising platforms in New Zealand. Raised had about 40 branded searches, while JustGiving had 30. Raised made up 0.21% of all fundraising platform searches we track, and JustGiving accounted for 0.16%. ## Cite this page Brandwave. "JustGiving vs Raised: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/justgiving-vs-raised-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/justgiving-vs-raised-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.