--- title: "Just Cuts vs Kess Hair & Beauty: Which is searched more in New Zealand?" description: "Is Just Cuts or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/just-cuts-vs-kess-hair-beauty" publisher: "Brandwave" --- # Just Cuts vs Kess Hair & Beauty: Which is searched more in New Zealand? Is Just Cuts or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Just Cuts and Kess Hair & Beauty - **Competitive set**: Hair salon chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Just Cuts Share of Search**: 28.1% - **Kess Hair & Beauty Share of Search**: 2.6% ## Is Just Cuts or Kess Hair & Beauty more popular in search? - In September 2026, Just Cuts had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Just Cuts had about 6,260 branded searches, while Kess Hair & Beauty had 590. Just Cuts made up 28.1% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. - Just Cuts was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Just Cuts’ share of searches among hair salon chains in New Zealand moved from 26.4% to 28.1%, and its estimated monthly branded searches moved from 7.1K to 6.3K. - Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 590. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Just Cuts appeared in all three answers. Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Just Cuts was listed before Kess Hair & Beauty in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Vivo Hair | 1st | 3 of 3 | 3 of 3 | | Rodney Wayne | 2nd | 2 of 3 | 2 of 3 | | Just Cuts | 3rd | 3 of 3 | 3 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | | Stephen Marr | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "Which hair salon chain should I book in New Zealand?": 1. Vivo Hair, 2. Kess Hair & Beauty, 3. Just Cuts - Asked ChatGPT "What are the best hair salon chains in New Zealand?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon chain in New Zealand for a haircut?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts Not named in any answer: Servilles and Stephen Marr. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair salon chains in September 2026? - In September 2026, Just Cuts gained share of searches among hair salon chains in New Zealand, from 26.8% to 28.1%. - In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%. ## Month by month | Month | Just Cuts estimated searches | Just Cuts Share of Search | Just Cuts rank | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 26.4% | 2 | 590 | 2.2% | 6 | | Nov 2025 | 6.9K | 24.3% | 3 | 590 | 2.1% | 6 | | Dec 2025 | 8.7K | 28.6% | 2 | 720 | 2.4% | 6 | | Jan 2026 | 8.6K | 30.1% | 2 | 480 | 1.7% | 6 | | Feb 2026 | 6.1K | 26.3% | 2 | 480 | 2.1% | 6 | | Mar 2026 | 6K | 25% | 2 | 590 | 2.5% | 6 | | Apr 2026 | 7.2K | 30% | 2 | 480 | 2% | 6 | | May 2026 | 6.2K | 26.3% | 2 | 590 | 2.5% | 6 | | Jun 2026 | 5.2K | 23.3% | 3 | 480 | 2.2% | 6 | | Jul 2026 | 6.2K | 26.8% | 2 | 590 | 2.5% | 6 | | Aug 2026 | 6.2K | 26.8% | 2 | 480 | 2.1% | 6 | | Sep 2026 | 6.3K | 28.1% | 2 | 590 | 2.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Just Cuts’ and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Just Cuts**: Measured on the search terms “just cuts”, “just cuts botany”, “just cuts coastlands”, “just cuts haircut”, “just cuts hairdresser”, “just cuts northland”, “just cuts ormiston”, “just cuts queensgate”, “just cuts richmond”, “justcuts”, “justcuts app” and “justcuts bethlehem”, summed into one figure. - **Kess Hair & Beauty**: Measured on the search term “kess hair”. - [Just Cuts profile](/demand/nz/brands/just-cuts) - [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty) - [All hair salon chains in New Zealand](/demand/nz/categories/nz-hair-salon-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Just Cuts or Kess Hair & Beauty more popular in search? In September 2026, Just Cuts had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Just Cuts had about 6,260 branded searches, while Kess Hair & Beauty had 590. Just Cuts made up 28.1% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. ## Cite this page Brandwave. "Just Cuts vs Kess Hair & Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/just-cuts-vs-kess-hair-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/just-cuts-vs-kess-hair-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.