---
title: "Jungheinrich vs Komatsu: Which is searched more in New Zealand?"
description: "Is Jungheinrich or Komatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jungheinrich-vs-komatsu"
publisher: "Brandwave"
---

# Jungheinrich vs Komatsu: Which is searched more in New Zealand?

Is Jungheinrich or Komatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jungheinrich and Komatsu
- **Competitive set**: Forklift brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Jungheinrich Share of Search**: 3%
- **Komatsu Share of Search**: 3%

## Is Jungheinrich or Komatsu more popular in search?

- In September 2026, Jungheinrich and Komatsu were level in searches among forklift brands in New Zealand, with an estimated 70 branded searches each, at 3% of the total each.
- The lead changed hands 2 times in the 12 months ending September 2026: Komatsu took it in June 2026, Jungheinrich took it in August 2026.
- Across the 12 months ending September 2026, Jungheinrich’s share of searches among forklift brands in New Zealand moved from 3.4% to 3%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 70.

## Top forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jungheinrich was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Komatsu was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jungheinrich was listed before Komatsu in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about forklift brands

- Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts
- Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich
- Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts
- Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu
- Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli

Not named in any answer: Bendi, Combilift, TCM and Clark.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand forklift brands in September 2026?

- In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
- In September 2026, Jungheinrich lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.
- In September 2026, Komatsu rose from 12th to 10th among forklift brands in New Zealand.

## Month by month

| Month | Jungheinrich estimated searches | Jungheinrich Share of Search | Jungheinrich rank | Komatsu estimated searches | Komatsu Share of Search | Komatsu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 3.4% | 7 | 70 | 3% | 8 |
| Nov 2025 | 80 | 3.8% | 5 | 60 | 2.8% | 9 |
| Dec 2025 | 80 | 4.3% | 5 | 60 | 3.3% | 9 |
| Jan 2026 | 80 | 4% | 7 | 70 | 3.5% | 9 |
| Feb 2026 | 80 | 3.4% | 7 | 60 | 2.6% | 8 |
| Mar 2026 | 100 | 3.8% | 6 | 80 | 3% | 8 |
| Apr 2026 | 90 | 4.2% | 5 | 60 | 2.8% | 8 |
| May 2026 | 100 | 4.5% | 5 | 60 | 2.7% | 9 |
| Jun 2026 | 70 | 2.7% | 11 | 80 | 3.1% | 7 |
| Jul 2026 | 80 | 3.7% | 7 | 80 | 3.7% | 8 |
| Aug 2026 | 110 | 4.6% | 6 | 60 | 2.5% | 12 |
| Sep 2026 | 70 | 3% | 9 | 70 | 3% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jungheinrich’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jungheinrich**: Measured on the search terms “jungheinrich electric forklift”, “jungheinrich forklifts”, “jungheinrich order picker”, “jungheinrich reach truck”, “jungheinrich stacker”, “jungheinrich truck” and “jungheinrich vna”, summed into one figure.
- **Komatsu**: Measured on the search terms “forklift komatsu”, “komatsu 25”, “komatsu 25 forklift”, “komatsu 30 forklift” and “komatsu 61px”, summed into one figure.

- [Jungheinrich profile](/demand/nz/brands/jungheinrich)
- [Komatsu profile](/demand/nz/brands/komatsu)
- [All forklift brands in New Zealand](/demand/nz/categories/nz-forklift-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jungheinrich or Komatsu more popular in search?

In September 2026, Jungheinrich and Komatsu were level in searches among forklift brands in New Zealand, with an estimated 70 branded searches each, at 3% of the total each.

## Cite this page

Brandwave. "Jungheinrich vs Komatsu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jungheinrich-vs-komatsu

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jungheinrich-vs-komatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
