--- title: "JumpCloud vs Microsoft Entra: Which is searched more in New Zealand?" description: "Is JumpCloud or Microsoft Entra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jumpcloud-vs-microsoft-entra" publisher: "Brandwave" --- # JumpCloud vs Microsoft Entra: Which is searched more in New Zealand? Is JumpCloud or Microsoft Entra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JumpCloud and Microsoft Entra - **Competitive set**: Workforce identity platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **JumpCloud Share of Search**: 6.5% - **Microsoft Entra Share of Search**: 18.1% ## Is JumpCloud or Microsoft Entra more popular in search? - In September 2026, Microsoft Entra had more branded searches than JumpCloud among workforce identity platforms in New Zealand. Microsoft Entra had about 390 branded searches, while JumpCloud had 140. Microsoft Entra made up 18.1% of all workforce identity platform searches we track, and JumpCloud accounted for 6.5%. - The lead changed hands 2 times in the 12 months ending September 2026: JumpCloud took it in December 2025, Microsoft Entra took it in January 2026. - Across the 12 months ending September 2026, JumpCloud’s share of searches among workforce identity platforms in New Zealand moved from 5.7% to 6.5%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand moved from 11% to 18.1%, and its estimated monthly branded searches moved from 330 to 390. ## Top workforce identity platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. JumpCloud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra was listed before JumpCloud in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CyberArk Workforce Identity | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | JumpCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ping Identity | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workforce identity platforms - Asked ChatGPT "Which workforce identity platform should I use in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. JumpCloud - Asked ChatGPT "What are the best workforce identity platforms in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. Ping Identity, 5. JumpCloud - Asked ChatGPT "What's the best workforce identity platform in New Zealand for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "secure access management": 1. Microsoft Entra - Searched Google, AI Overview "workforce identity platform": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. CyberArk Workforce Identity Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workforce identity platforms in September 2026? - In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%. - Estimated monthly branded searches for JumpCloud in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | JumpCloud estimated searches | JumpCloud Share of Search | JumpCloud rank | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.7% | 4 | 330 | 11% | 2 | | Nov 2025 | 170 | 6.4% | 4 | 270 | 10.2% | 2 | | Dec 2025 | 170 | 7.8% | 3 | 150 | 6.8% | 4 | | Jan 2026 | 140 | 5.5% | 4 | 180 | 7.1% | 3 | | Feb 2026 | 170 | 7.4% | 4 | 210 | 9.1% | 3 | | Mar 2026 | 170 | 6.1% | 4 | 270 | 9.7% | 3 | | Apr 2026 | 170 | 7.6% | 4 | 220 | 9.9% | 3 | | May 2026 | 140 | 6.5% | 4 | 210 | 9.7% | 2 | | Jun 2026 | 110 | 4.3% | 4 | 270 | 10.6% | 2 | | Jul 2026 | 110 | 3.7% | 4 | 330 | 11.1% | 2 | | Aug 2026 | 140 | 6.1% | 4 | 320 | 14% | 2 | | Sep 2026 | 140 | 6.5% | 4 | 390 | 18.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using JumpCloud’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JumpCloud**: Measured on the search term “jumpcloud”. - **Microsoft Entra**: Measured on the search terms “microsoft entra” and “microsoftentra”, summed into one figure. - [JumpCloud profile](/demand/nz/brands/jumpcloud) - [Microsoft Entra profile](/demand/nz/brands/microsoft-entra) - [All workforce identity platforms in New Zealand](/demand/nz/categories/nz-workforce-identity-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JumpCloud or Microsoft Entra more popular in search? In September 2026, Microsoft Entra had more branded searches than JumpCloud among workforce identity platforms in New Zealand. Microsoft Entra had about 390 branded searches, while JumpCloud had 140. Microsoft Entra made up 18.1% of all workforce identity platform searches we track, and JumpCloud accounted for 6.5%. ## Cite this page Brandwave. "JumpCloud vs Microsoft Entra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jumpcloud-vs-microsoft-entra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jumpcloud-vs-microsoft-entra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.