--- title: "Julius-K9 vs KONG: Which is searched more in New Zealand?" description: "Is Julius-K9 or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/julius-k9-vs-kong" publisher: "Brandwave" --- # Julius-K9 vs KONG: Which is searched more in New Zealand? Is Julius-K9 or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Julius-K9 and KONG - **Competitive set**: Dog collar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Julius-K9 Share of Search**: 4.3% - **KONG Share of Search**: 54.3% ## Is Julius-K9 or KONG more popular in search? - In September 2026, KONG had more branded searches than Julius-K9 among dog collar brands in New Zealand. KONG had about 890 branded searches, while Julius-K9 had 70. KONG made up 54.3% of all dog collar brand searches we track, and Julius-K9 accounted for 4.3%. - KONG was ahead of Julius-K9 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand moved from 5.1% to 4.3%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands in New Zealand moved from 52.9% to 54.3%, and its estimated monthly branded searches moved from 730 to 890. ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Julius-K9 nor KONG showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EzyDog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rogz | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ruffwear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What are the best dog collar brands in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What's the best dog collar brand in New Zealand for a strong puller?": 1. EzyDog, 2. Ruffwear - Searched Google, AI Overview "dog collars nz": 1. EzyDog - Searched Google, AI Overview "dog lead and collar": named none of the brands we track Not named in any answer: KONG and Julius-K9. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog collar brands in September 2026? - In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%. - In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%. ## Month by month | Month | Julius-K9 estimated searches | Julius-K9 Share of Search | Julius-K9 rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 5.1% | 4 | 730 | 52.9% | 1 | | Nov 2025 | 110 | 7.9% | 4 | 730 | 52.1% | 1 | | Dec 2025 | 70 | 4.9% | 4 | 730 | 51% | 1 | | Jan 2026 | 110 | 7% | 4 | 730 | 46.5% | 1 | | Feb 2026 | 70 | 5% | 4 | 730 | 52.5% | 1 | | Mar 2026 | 50 | 3.3% | 4 | 890 | 58.2% | 1 | | Apr 2026 | 70 | 4.2% | 4 | 890 | 53.6% | 1 | | May 2026 | 70 | 4.2% | 4 | 890 | 53% | 1 | | Jun 2026 | 70 | 4.5% | 4 | 890 | 57.4% | 1 | | Jul 2026 | 50 | 2.9% | 4 | 1K | 59.4% | 1 | | Aug 2026 | 50 | 3% | 4 | 890 | 53% | 1 | | Sep 2026 | 70 | 4.3% | 4 | 890 | 54.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Julius-K9’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Julius-K9**: Measured on the search term “julius-k9”. - **KONG**: Measured on the search terms “kong dog bed” and “kong dog toy”, summed into one figure. - [Julius-K9 profile](/demand/nz/brands/julius-k9) - [KONG profile](/demand/nz/brands/kong) - [All dog collar brands in New Zealand](/demand/nz/categories/nz-dog-collar-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Julius-K9 or KONG more popular in search? In September 2026, KONG had more branded searches than Julius-K9 among dog collar brands in New Zealand. KONG had about 890 branded searches, while Julius-K9 had 70. KONG made up 54.3% of all dog collar brand searches we track, and Julius-K9 accounted for 4.3%. ## Cite this page Brandwave. "Julius-K9 vs KONG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/julius-k9-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/julius-k9-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.