---
title: "Juliette Hogan vs YouKnow Clothing: Which is searched more in New Zealand?"
description: "Is Juliette Hogan or YouKnow Clothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/juliette-hogan-vs-youknow-clothing"
publisher: "Brandwave"
---

# Juliette Hogan vs YouKnow Clothing: Which is searched more in New Zealand?

Is Juliette Hogan or YouKnow Clothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Juliette Hogan and YouKnow Clothing
- **Competitive set**: Womenswear labels
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Juliette Hogan Share of Search**: 4.4%
- **YouKnow Clothing Share of Search**: 16.6%

## Is Juliette Hogan or YouKnow Clothing more popular in search?

- In September 2026, YouKnow Clothing had more branded searches than Juliette Hogan among womenswear labels in New Zealand. YouKnow Clothing had about 24,900 branded searches, while Juliette Hogan had 6,640. YouKnow Clothing made up 16.6% of all womenswear label searches we track, and Juliette Hogan accounted for 4.4%.
- YouKnow Clothing was ahead of Juliette Hogan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Juliette Hogan’s share of searches among womenswear labels in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, YouKnow Clothing’s share of searches among womenswear labels in New Zealand moved from 17.8% to 16.6%, and its estimated monthly branded searches moved from 28.3K to 24.9K.

## Top womenswear labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Juliette Hogan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YouKnow Clothing did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about womenswear labels

- Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn
- Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn
- Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY
- Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine
- Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine

Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand womenswear labels in September 2026?

- In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches.
- In September 2026, YouKnow Clothing lost share of searches among womenswear labels in New Zealand, from 21.9% to 16.6%.
- In September 2026, Juliette Hogan lost share of searches among womenswear labels in New Zealand, from 5.2% to 4.4%.

## Month by month

| Month | Juliette Hogan estimated searches | Juliette Hogan Share of Search | Juliette Hogan rank | YouKnow Clothing estimated searches | YouKnow Clothing Share of Search | YouKnow Clothing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 4.2% | 8 | 28.3K | 17.8% | 3 |
| Nov 2025 | 6.6K | 3% | 8 | 63.3K | 29.2% | 1 |
| Dec 2025 | 5.4K | 3.3% | 8 | 34.7K | 21.3% | 2 |
| Jan 2026 | 5.4K | 4.1% | 8 | 23.1K | 17.4% | 3 |
| Feb 2026 | 5.4K | 4.2% | 8 | 23.1K | 17.8% | 3 |
| Mar 2026 | 5.4K | 3.7% | 8 | 28.3K | 19.4% | 2 |
| Apr 2026 | 5.5K | 3.2% | 8 | 45.7K | 26.5% | 1 |
| May 2026 | 5.4K | 3.2% | 8 | 37.3K | 22.1% | 1 |
| Jun 2026 | 4.4K | 2.9% | 8 | 34.6K | 22.5% | 1 |
| Jul 2026 | 5.4K | 3.3% | 8 | 55.7K | 33.5% | 1 |
| Aug 2026 | 8.2K | 5.2% | 7 | 34.6K | 21.9% | 1 |
| Sep 2026 | 6.6K | 4.4% | 7 | 24.9K | 16.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Juliette Hogan’s and YouKnow Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Juliette Hogan**: Measured on the search terms “juliette hogan”, “juliette hogan bridal” and “juliettehogan”, summed into one figure.
- **YouKnow Clothing**: Measured on the search terms “youknow”, “youknow clothing” and “youknowclothing”, summed into one figure.

- [Juliette Hogan profile](/demand/nz/brands/juliette-hogan)
- [YouKnow Clothing profile](/demand/nz/brands/youknow-clothing)
- [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Juliette Hogan or YouKnow Clothing more popular in search?

In September 2026, YouKnow Clothing had more branded searches than Juliette Hogan among womenswear labels in New Zealand. YouKnow Clothing had about 24,900 branded searches, while Juliette Hogan had 6,640. YouKnow Clothing made up 16.6% of all womenswear label searches we track, and Juliette Hogan accounted for 4.4%.

## Cite this page

Brandwave. "Juliette Hogan vs YouKnow Clothing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/juliette-hogan-vs-youknow-clothing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/juliette-hogan-vs-youknow-clothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.