---
title: "Judd Opticians vs Specsavers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Judd Opticians or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-specsavers"
publisher: "Brandwave"
---

# Judd Opticians vs Specsavers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Judd Opticians or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Judd Opticians and Specsavers
- **Competitive set**: New Plymouth optometrists
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Judd Opticians Share of Search**: 0.16%
- **Specsavers Share of Search**: 73.2%

## Which is more popular in search, Judd Opticians or Specsavers?

- In August 2026, Specsavers had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Judd Opticians’ 210, and held a 73.2% Share of Search versus Judd Opticians’ 0.16%.
- Specsavers was ahead of Judd Opticians in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand moved from 75.3% to 73.2%, and its estimated monthly branded searches moved from 98.4K to 97K.

## How did search popularity change for New Zealand new plymouth optometrists in August 2026?

- Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

## Month by month

| Month | Judd Opticians estimated searches | Judd Opticians Share of Search | Judd Opticians rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 0.16% | 5 | 98.4K | 75.3% | 1 |
| Nov 2025 | 210 | 0.14% | 5 | 107K | 74.1% | 1 |
| Dec 2025 | 170 | 0.14% | 5 | 90.3K | 72.5% | 1 |
| Jan 2026 | 210 | 0.15% | 5 | 107K | 75.3% | 1 |
| Feb 2026 | 170 | 0.14% | 5 | 94.6K | 75.9% | 1 |
| Mar 2026 | 210 | 0.14% | 5 | 114K | 76.5% | 1 |
| Apr 2026 | 210 | 0.15% | 5 | 111K | 77.1% | 1 |
| May 2026 | 170 | 0.12% | 5 | 112K | 76.3% | 1 |
| Jun 2026 | 140 | 0.11% | 5 | 97.3K | 73.8% | 1 |
| Jul 2026 | 170 | 0.13% | 5 | 95.7K | 73.3% | 1 |
| Aug 2026 | 210 | 0.16% | 5 | 97K | 73.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Judd Opticians’ and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Judd Opticians**: Measured on the search term “judd opticians”.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.

- [Judd Opticians profile](/demand/nz/brands/judd-opticians)
- [Specsavers profile](/demand/nz/brands/specsavers)
- [All new plymouth optometrists in New Zealand](/demand/nz/categories/nz-new-plymouth-optometrists): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Judd Opticians or Specsavers?

In August 2026, Specsavers had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Judd Opticians’ 210, and held a 73.2% Share of Search versus Judd Opticians’ 0.16%.

## Cite this page

Brandwave. "Judd Opticians vs Specsavers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-specsavers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.