--- title: "Judd Opticians vs Matthews Eyecare: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Judd Opticians or Matthews Eyecare? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-matthews-eyecare" publisher: "Brandwave" --- # Judd Opticians vs Matthews Eyecare: Which is more popular by branded search in New Zealand? Which is more popular in search, Judd Opticians or Matthews Eyecare? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Judd Opticians and Matthews Eyecare - **Competitive set**: New Plymouth optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Judd Opticians Share of Search**: 0.16% - **Matthews Eyecare Share of Search**: 3.3% ## Which is more popular in search, Judd Opticians or Matthews Eyecare? - In August 2026, Matthews Eyecare had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. Matthews Eyecare was estimated to have 4.3K branded searches compared to Judd Opticians’ 210, and held a 3.3% Share of Search versus Judd Opticians’ 0.16%. - Matthews Eyecare was ahead of Judd Opticians in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 210. - Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 3.3K to 4.3K. ## How did search popularity change for New Zealand new plymouth optometrists in August 2026? - In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%. ## Month by month | Month | Judd Opticians estimated searches | Judd Opticians Share of Search | Judd Opticians rank | Matthews Eyecare estimated searches | Matthews Eyecare Share of Search | Matthews Eyecare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.16% | 5 | 3.3K | 2.5% | 3 | | Nov 2025 | 210 | 0.14% | 5 | 3.4K | 2.3% | 3 | | Dec 2025 | 170 | 0.14% | 5 | 3.3K | 2.6% | 3 | | Jan 2026 | 210 | 0.15% | 5 | 3.3K | 2.3% | 3 | | Feb 2026 | 170 | 0.14% | 5 | 3.3K | 2.6% | 3 | | Mar 2026 | 210 | 0.14% | 5 | 3.5K | 2.3% | 3 | | Apr 2026 | 210 | 0.15% | 5 | 3.2K | 2.2% | 3 | | May 2026 | 170 | 0.12% | 5 | 3.1K | 2.1% | 3 | | Jun 2026 | 140 | 0.11% | 5 | 3.3K | 2.5% | 3 | | Jul 2026 | 170 | 0.13% | 5 | 3.2K | 2.4% | 3 | | Aug 2026 | 210 | 0.16% | 5 | 4.3K | 3.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Judd Opticians’ and Matthews Eyecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Judd Opticians**: Measured on the search term “judd opticians”. - **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare christchurch”, “matthews eyecare dunedin”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare new plymouth”, “matthews eyecare richmond”, “matthews eyecare taupo”, “matthews eyecare tauranga”, “matthews eyecare te awamutu”, “matthews eyecare te puke”, “matthews eyecare wellington”, “matthews eyecare whangarei”, “matthews eyewear”, “matthews eyewear and eyecare” and “matthews optometrists”, summed into one figure. - [Judd Opticians profile](/demand/nz/brands/judd-opticians) - [Matthews Eyecare profile](/demand/nz/brands/matthews-eyecare) - [All new plymouth optometrists in New Zealand](/demand/nz/categories/nz-new-plymouth-optometrists): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Judd Opticians or Matthews Eyecare? In August 2026, Matthews Eyecare had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. Matthews Eyecare was estimated to have 4.3K branded searches compared to Judd Opticians’ 210, and held a 3.3% Share of Search versus Judd Opticians’ 0.16%. ## Cite this page Brandwave. "Judd Opticians vs Matthews Eyecare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-matthews-eyecare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/judd-opticians-vs-matthews-eyecare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.