---
title: "JTB Architects vs Waka Group: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, JTB Architects or Waka Group? Compare estimated monthly branded-search demand and Share of Search inside the Nelson architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jtb-architects-vs-waka-group"
publisher: "Brandwave"
---

# JTB Architects vs Waka Group: Which is more popular by branded search in New Zealand?

Which is more popular in search, JTB Architects or Waka Group? Compare estimated monthly branded-search demand and Share of Search inside the Nelson architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JTB Architects and Waka Group
- **Competitive set**: Nelson architecture firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **JTB Architects Share of Search**: 61.6%
- **Waka Group Share of Search**: 6.8%

## Which is more popular in search, JTB Architects or Waka Group?

- In August 2026, JTB Architects had more branded searches than Waka Group among nelson architecture firms in New Zealand. JTB Architects was estimated to have 450 branded searches compared to Waka Group’s 50, and held a 61.6% Share of Search versus Waka Group’s 6.8%.
- JTB Architects was ahead of Waka Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand moved from 71.4% to 61.6%, and its estimated monthly branded searches moved from 550 to 450.
- Across the 11 months ending August 2026, Waka Group’s estimated Share of Search among nelson architecture firms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches held steady at 50.

## How did search popularity change for New Zealand nelson architecture firms in August 2026?

- In August 2026, Waka Group gained estimated Share of Search among nelson architecture firms in New Zealand, from 5.9% to 6.8%.
- In August 2026, JTB Architects lost estimated Share of Search among nelson architecture firms in New Zealand, from 67.6% to 61.6%.

## Month by month

| Month | JTB Architects estimated searches | JTB Architects Share of Search | JTB Architects rank | Waka Group estimated searches | Waka Group Share of Search | Waka Group rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550 | 71.4% | 1 | 50 | 6.5% | 4 |
| Nov 2025 | 540 | 74% | 1 | 30 | 4.1% | 4 |
| Dec 2025 | 390 | 68.4% | 1 | 20 | 3.5% | 4 |
| Jan 2026 | 560 | 77.8% | 1 | 20 | 2.8% | 4 |
| Feb 2026 | 660 | 73.3% | 1 | 20 | 2.2% | 4 |
| Mar 2026 | 580 | 65.9% | 1 | 40 | 4.5% | 4 |
| Apr 2026 | 440 | 62% | 1 | 30 | 4.2% | 4 |
| May 2026 | 560 | 67.5% | 1 | 30 | 3.6% | 4 |
| Jun 2026 | 550 | 67.1% | 1 | 40 | 4.9% | 4 |
| Jul 2026 | 460 | 67.6% | 1 | 40 | 5.9% | 4 |
| Aug 2026 | 450 | 61.6% | 1 | 50 | 6.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JTB Architects’ and Waka Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JTB Architects**: Measured on the search terms “jerram tocker barron”, “jerram tocker barron architects”, “jtb architects” and “jtb architects nelson”, summed into one figure.
- **Waka Group**: Measured on the search terms “waka group” and “waka group architecture”, summed into one figure.

- [JTB Architects profile](/demand/nz/brands/jtb-architects)
- [Waka Group profile](/demand/nz/brands/waka-group)
- [All nelson architecture firms in New Zealand](/demand/nz/categories/nz-nelson-architecture-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JTB Architects or Waka Group?

In August 2026, JTB Architects had more branded searches than Waka Group among nelson architecture firms in New Zealand. JTB Architects was estimated to have 450 branded searches compared to Waka Group’s 50, and held a 61.6% Share of Search versus Waka Group’s 6.8%.

## Cite this page

Brandwave. "JTB Architects vs Waka Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jtb-architects-vs-waka-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jtb-architects-vs-waka-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.