---
title: "JR Duty Free vs Lotte Duty Free: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, JR Duty Free or Lotte Duty Free? Compare estimated monthly branded-search demand and Share of Search inside the Duty free retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jr-duty-free-vs-lotte-duty-free"
publisher: "Brandwave"
---

# JR Duty Free vs Lotte Duty Free: Which is more popular by branded search in New Zealand?

Which is more popular in search, JR Duty Free or Lotte Duty Free? Compare estimated monthly branded-search demand and Share of Search inside the Duty free retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JR Duty Free and Lotte Duty Free
- **Competitive set**: Duty free retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **JR Duty Free Share of Search**: 0.54%
- **Lotte Duty Free Share of Search**: 0.14%

## Which is more popular in search, JR Duty Free or Lotte Duty Free?

- In August 2026, JR Duty Free had more branded searches than Lotte Duty Free among duty free retailers in New Zealand. JR Duty Free was estimated to have 80 branded searches compared to Lotte Duty Free’s 20, and held a 0.54% Share of Search versus Lotte Duty Free’s 0.14%.
- JR Duty Free was ahead of Lotte Duty Free in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JR Duty Free’s estimated Share of Search among duty free retailers in New Zealand moved from 0.77% to 0.54%, and its estimated monthly branded searches moved from 110 to 80.
- Across the 11 months ending August 2026, Lotte Duty Free’s estimated Share of Search among duty free retailers in New Zealand moved from 0.21% to 0.14%, and its estimated monthly branded searches moved from 30 to 20.

## How did search popularity change for New Zealand duty free retailers in August 2026?

- Estimated monthly branded searches for Lotte Duty Free in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
- Estimated monthly branded searches for JR Duty Free in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

## Month by month

| Month | JR Duty Free estimated searches | JR Duty Free Share of Search | JR Duty Free rank | Lotte Duty Free estimated searches | Lotte Duty Free Share of Search | Lotte Duty Free rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.77% | 3 | 30 | 0.21% | 4 |
| Nov 2025 | 80 | 0.5% | 3 | 30 | 0.19% | 4 |
| Dec 2025 | 60 | 0.37% | 3 | 30 | 0.18% | 4 |
| Jan 2026 | 50 | 0.39% | 3 | 30 | 0.23% | 4 |
| Feb 2026 | 50 | 0.46% | 3 | 30 | 0.27% | 4 |
| Mar 2026 | 50 | 0.39% | 3 | 20 | 0.16% | 4 |
| Apr 2026 | 60 | 0.47% | 3 | 30 | 0.23% | 4 |
| May 2026 | 60 | 0.48% | 3 | 20 | 0.16% | 4 |
| Jun 2026 | 70 | 0.57% | 3 | 20 | 0.16% | 4 |
| Jul 2026 | 60 | 0.48% | 3 | 20 | 0.16% | 4 |
| Aug 2026 | 80 | 0.54% | 3 | 20 | 0.14% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JR Duty Free’s and Lotte Duty Free’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JR Duty Free**: Measured on the search terms “jr duty free”, “jr duty free auckland”, “jr duty free near me”, “jr duty free nz” and “jrdutyfree”, summed into one figure.
- **Lotte Duty Free**: Measured on the search terms “lotte duty free auckland” and “lotte duty free nz”, summed into one figure.

- [JR Duty Free profile](/demand/nz/brands/jr-duty-free)
- [Lotte Duty Free profile](/demand/nz/brands/lotte-duty-free)
- [All duty free retailers in New Zealand](/demand/nz/categories/nz-duty-free-retailers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JR Duty Free or Lotte Duty Free?

In August 2026, JR Duty Free had more branded searches than Lotte Duty Free among duty free retailers in New Zealand. JR Duty Free was estimated to have 80 branded searches compared to Lotte Duty Free’s 20, and held a 0.54% Share of Search versus Lotte Duty Free’s 0.14%.

## Cite this page

Brandwave. "JR Duty Free vs Lotte Duty Free: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jr-duty-free-vs-lotte-duty-free

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jr-duty-free-vs-lotte-duty-free. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
