---
title: "Jotform vs Qualtrics: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jotform or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jotform-vs-qualtrics"
publisher: "Brandwave"
---

# Jotform vs Qualtrics: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jotform or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jotform and Qualtrics
- **Competitive set**: Survey and form tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jotform Share of Search**: 6.8%
- **Qualtrics Share of Search**: 3.8%

## Which is more popular in search, Jotform or Qualtrics?

- In August 2026, Jotform had more branded searches than Qualtrics among survey and form tools in New Zealand. Jotform was estimated to have 4.5K branded searches compared to Qualtrics’ 2.5K, and held a 6.8% Share of Search versus Qualtrics’ 3.8%.
- Jotform was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey and form tools in New Zealand moved from 8.6% to 6.8%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 2.6K to 2.5K.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.

## Month by month

| Month | Jotform estimated searches | Jotform Share of Search | Jotform rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.6K | 8.6% | 4 | 2.6K | 4.8% | 5 |
| Nov 2025 | 4.5K | 8.7% | 4 | 2K | 3.8% | 5 |
| Dec 2025 | 3K | 10.3% | 4 | 1.1K | 3.6% | 5 |
| Jan 2026 | 3.7K | 12% | 3 | 1.4K | 4.5% | 6 |
| Feb 2026 | 4.6K | 9% | 4 | 1.4K | 2.8% | 6 |
| Mar 2026 | 5.6K | 7.6% | 4 | 2.5K | 3.5% | 5 |
| Apr 2026 | 4.5K | 9.2% | 4 | 2K | 4.1% | 5 |
| May 2026 | 4.5K | 6.7% | 4 | 2.5K | 3.8% | 5 |
| Jun 2026 | 5.6K | 8.2% | 3 | 2K | 3% | 5 |
| Jul 2026 | 4.6K | 9% | 4 | 2K | 3.9% | 5 |
| Aug 2026 | 4.5K | 6.8% | 4 | 2.5K | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jotform’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jotform**: Measured on the search terms “jotform”, “jotform com”, “jotform form”, “jotform near me”, “jotform pricing” and “jotform survey”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure.

- [Jotform profile](/demand/nz/brands/jotform)
- [Qualtrics profile](/demand/nz/brands/qualtrics)
- [All survey and form tools in New Zealand](/demand/nz/categories/nz-survey-and-form-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jotform or Qualtrics?

In August 2026, Jotform had more branded searches than Qualtrics among survey and form tools in New Zealand. Jotform was estimated to have 4.5K branded searches compared to Qualtrics’ 2.5K, and held a 6.8% Share of Search versus Qualtrics’ 3.8%.

## Cite this page

Brandwave. "Jotform vs Qualtrics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jotform-vs-qualtrics

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jotform-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.