--- title: "Joseph Joseph vs Rubbermaid: Which is searched more in New Zealand?" description: "Is Joseph Joseph or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-rubbermaid" publisher: "Brandwave" --- # Joseph Joseph vs Rubbermaid: Which is searched more in New Zealand? Is Joseph Joseph or Rubbermaid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and Rubbermaid - **Competitive set**: Food storage brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 3.7% - **Rubbermaid Share of Search**: 5.8% ## Is Joseph Joseph or Rubbermaid more popular in search? - In September 2026, Rubbermaid had more branded searches than Joseph Joseph among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Joseph Joseph had 690. Rubbermaid made up 5.8% of all food storage brand searches we track, and Joseph Joseph accounted for 3.7%. - Rubbermaid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage brands in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 730 to 690. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pyrex | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Décor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tupperware | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Joseph Joseph | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Lock&Lock | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "Which food storage brand should I buy in New Zealand?": 1. Sistema, 2. Pyrex - Asked ChatGPT "What are the best food storage brands in New Zealand?": 1. Sistema, 2. Tupperware, 3. Pyrex, 4. Décor, 5. Lock&Lock - Asked ChatGPT "What's the best food storage brand in New Zealand for packed lunches?": 1. Sistema - Searched Google, AI Overview "food storage containers nz": 1. Sistema, 2. Décor, 3. Joseph Joseph, 4. Pyrex - Searched Google, AI Overview "airtight containers nz": 1. Sistema Not named in any answer: Rubbermaid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand food storage brands in September 2026? - In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches. - In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 4.1% | 4 | 1.1K | 6% | 3 | | Nov 2025 | 890 | 5.2% | 4 | 990 | 5.8% | 3 | | Dec 2025 | 850 | 4.7% | 4 | 1.2K | 6.4% | 3 | | Jan 2026 | 890 | 3.3% | 4 | 1.2K | 4.4% | 3 | | Feb 2026 | 650 | 3.5% | 5 | 820 | 4.4% | 3 | | Mar 2026 | 730 | 4.1% | 4 | 1K | 5.7% | 3 | | Apr 2026 | 710 | 4.1% | 4 | 940 | 5.4% | 3 | | May 2026 | 710 | 3.8% | 5 | 810 | 4.4% | 3 | | Jun 2026 | 700 | 3.8% | 5 | 1.1K | 6% | 3 | | Jul 2026 | 730 | 3.7% | 4 | 1.1K | 5.3% | 3 | | Aug 2026 | 840 | 3.7% | 4 | 1K | 4.5% | 3 | | Sep 2026 | 690 | 3.7% | 5 | 1.1K | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search terms “bin joseph joseph”, “joseph joseph”, “joseph joseph bin”, “joseph joseph rubbish bin”, “joseph joseph trash bin”, “joseph joseph utensils” and “joseph joseph waste bin”, summed into one figure. - **Rubbermaid**: Measured on the search terms “rubbermaid”, “rubbermaid bins”, “rubbermaid chilly bin”, “rubbermaid containers”, “rubbermaid gloves”, “rubbermaid power scrubber”, “rubbermaid stock tank”, “rubbermaid storage totes” and “rubbermaid trolley”, summed into one figure. - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [Rubbermaid profile](/demand/nz/brands/rubbermaid) - [All food storage brands in New Zealand](/demand/nz/categories/nz-food-storage-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or Rubbermaid more popular in search? In September 2026, Rubbermaid had more branded searches than Joseph Joseph among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Joseph Joseph had 690. Rubbermaid made up 5.8% of all food storage brand searches we track, and Joseph Joseph accounted for 3.7%. ## Cite this page Brandwave. "Joseph Joseph vs Rubbermaid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-rubbermaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.