--- title: "Joseph Joseph vs Lock&Lock: Which is searched more in New Zealand?" description: "Is Joseph Joseph or Lock&Lock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-lock-and-lock" publisher: "Brandwave" --- # Joseph Joseph vs Lock&Lock: Which is searched more in New Zealand? Is Joseph Joseph or Lock&Lock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and Lock&Lock - **Competitive set**: Food storage brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 3.7% - **Lock&Lock Share of Search**: 0.59% ## Is Joseph Joseph or Lock&Lock more popular in search? - In September 2026, Joseph Joseph had more branded searches than Lock&Lock among food storage brands in New Zealand. Joseph Joseph had about 690 branded searches, while Lock&Lock had 110. Joseph Joseph made up 3.7% of all food storage brand searches we track, and Lock&Lock accounted for 0.59%. - Joseph Joseph was ahead of Lock&Lock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage brands in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 730 to 690. - Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in New Zealand moved from 0.57% to 0.59%, and its estimated monthly branded searches moved from 100 to 110. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lock&Lock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph and Lock&Lock were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pyrex | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Décor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tupperware | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Joseph Joseph | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Lock&Lock | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "Which food storage brand should I buy in New Zealand?": 1. Sistema, 2. Pyrex - Asked ChatGPT "What are the best food storage brands in New Zealand?": 1. Sistema, 2. Tupperware, 3. Pyrex, 4. Décor, 5. Lock&Lock - Asked ChatGPT "What's the best food storage brand in New Zealand for packed lunches?": 1. Sistema - Searched Google, AI Overview "food storage containers nz": 1. Sistema, 2. Décor, 3. Joseph Joseph, 4. Pyrex - Searched Google, AI Overview "airtight containers nz": 1. Sistema Not named in any answer: Rubbermaid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand food storage brands in September 2026? - In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches. - Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Lock&Lock estimated searches | Lock&Lock Share of Search | Lock&Lock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 4.1% | 4 | 100 | 0.57% | 7 | | Nov 2025 | 890 | 5.2% | 4 | 90 | 0.53% | 7 | | Dec 2025 | 850 | 4.7% | 4 | 110 | 0.61% | 7 | | Jan 2026 | 890 | 3.3% | 4 | 140 | 0.52% | 7 | | Feb 2026 | 650 | 3.5% | 5 | 100 | 0.54% | 7 | | Mar 2026 | 730 | 4.1% | 4 | 110 | 0.62% | 7 | | Apr 2026 | 710 | 4.1% | 4 | 110 | 0.64% | 7 | | May 2026 | 710 | 3.8% | 5 | 120 | 0.65% | 7 | | Jun 2026 | 700 | 3.8% | 5 | 110 | 0.6% | 7 | | Jul 2026 | 730 | 3.7% | 4 | 130 | 0.66% | 7 | | Aug 2026 | 840 | 3.7% | 4 | 140 | 0.61% | 7 | | Sep 2026 | 690 | 3.7% | 5 | 110 | 0.59% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and Lock&Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search terms “bin joseph joseph”, “joseph joseph”, “joseph joseph bin”, “joseph joseph rubbish bin”, “joseph joseph trash bin”, “joseph joseph utensils” and “joseph joseph waste bin”, summed into one figure. - **Lock&Lock**: Measured on the search terms “lock and lock”, “lock&lock”, “lock&lock containers”, “lock&lock food storage”, “lock&lock lunch box”, “lockandlock”, “locklock”, “locklock containers” and “locklock lunch box”, summed into one figure. - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [Lock&Lock profile](/demand/nz/brands/lock-and-lock) - [All food storage brands in New Zealand](/demand/nz/categories/nz-food-storage-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or Lock&Lock more popular in search? In September 2026, Joseph Joseph had more branded searches than Lock&Lock among food storage brands in New Zealand. Joseph Joseph had about 690 branded searches, while Lock&Lock had 110. Joseph Joseph made up 3.7% of all food storage brand searches we track, and Lock&Lock accounted for 0.59%. ## Cite this page Brandwave. "Joseph Joseph vs Lock&Lock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-lock-and-lock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/joseph-joseph-vs-lock-and-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.