---
title: "Jora vs Sidekicker: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jora or Sidekicker? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jora-vs-sidekicker"
publisher: "Brandwave"
---

# Jora vs Sidekicker: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jora or Sidekicker? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jora and Sidekicker
- **Competitive set**: job boards
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jora Share of Search**: 1.8%
- **Sidekicker Share of Search**: 0.83%

## Which is more popular in search, Jora or Sidekicker?

- In August 2026, Jora had more branded searches than Sidekicker among job boards in New Zealand. Jora was estimated to have 15.6K branded searches compared to Sidekicker’s 7K, and held a 1.8% Share of Search versus Sidekicker’s 0.83%.
- Jora was ahead of Sidekicker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 18.2K to 15.6K.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 10.1K to 7K.

## How did search popularity change for New Zealand job boards in August 2026?

- Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
- Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

## Month by month

| Month | Jora estimated searches | Jora Share of Search | Jora rank | Sidekicker estimated searches | Sidekicker Share of Search | Sidekicker rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.2K | 2.5% | 5 | 10.1K | 1.4% | 6 |
| Nov 2025 | 18.1K | 2.5% | 5 | 16.3K | 2.2% | 6 |
| Dec 2025 | 15.2K | 2.6% | 5 | 8.9K | 1.5% | 6 |
| Jan 2026 | 19.9K | 2.5% | 5 | 7K | 0.88% | 6 |
| Feb 2026 | 19.2K | 2.7% | 5 | 7K | 0.98% | 6 |
| Mar 2026 | 22.2K | 2.7% | 5 | 12.3K | 1.5% | 6 |
| Apr 2026 | 19.3K | 2.9% | 5 | 9.9K | 1.5% | 6 |
| May 2026 | 21.4K | 2.8% | 5 | 8.4K | 1.1% | 6 |
| Jun 2026 | 19.4K | 2.6% | 5 | 7K | 0.93% | 6 |
| Jul 2026 | 17.3K | 2.3% | 5 | 6.7K | 0.89% | 6 |
| Aug 2026 | 15.6K | 1.8% | 5 | 7K | 0.83% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jora’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jora**: Measured on the search terms “job jora”, “job search jora”, “jobs jora”, “Jora”, “jora job”, “jora job search”, “jora jobs”, “jora jobs auckland”, “jora jobs blenheim”, “jora jobs christchurch”, “jora jobs dunedin”, “jora jobs hamilton”, “jora jobs in auckland”, “jora jobs invercargill”, “jora jobs nelson”, “jora jobs new plymouth”, “jora jobs new zealand”, “jora jobs nz”, “jora jobs rotorua”, “jora jobs taranaki”, “jora jobs tauranga”, “jora jobs timaru”, “jora jobs wanganui”, “jora jobs wellington”, “jora jobs whangarei”, “jora jobs--blenheim”, “jora jobs--new plymouth”, “jora jobs--rotorua”, “jora jobs--taranaki”, “jora jobs--wanganui”, “jora jobs--whangarei”, “jora new zealand”, “jora nz”, “jora nz jobs”, “nz jora” and “nz jora jobs”, summed into one figure.
- **Sidekicker**: Measured on the search terms “Sidekicker”, “sidekicker app”, “sidekicker auckland”, “sidekicker christchurch”, “sidekicker jobs”, “sidekicker jobs nz”, “sidekicker new zealand”, “sidekicker nz” and “sidekicker wellington”, summed into one figure.

- [Jora profile](/demand/nz/brands/jora)
- [Sidekicker profile](/demand/nz/brands/sidekicker)
- [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jora or Sidekicker?

In August 2026, Jora had more branded searches than Sidekicker among job boards in New Zealand. Jora was estimated to have 15.6K branded searches compared to Sidekicker’s 7K, and held a 1.8% Share of Search versus Sidekicker’s 0.83%.

## Cite this page

Brandwave. "Jora vs Sidekicker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jora-vs-sidekicker

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jora-vs-sidekicker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
