---
title: "Joolz vs phil&teds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Joolz or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/joolz-vs-phil-and-teds"
publisher: "Brandwave"
---

# Joolz vs phil&teds: Which is more popular by branded search in New Zealand?

Which is more popular in search, Joolz or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joolz and phil&teds
- **Competitive set**: Pram and stroller brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Joolz Share of Search**: 3.5%
- **phil&teds Share of Search**: 10.9%

## Which is more popular in search, Joolz or phil&teds?

- In August 2026, phil&teds had more branded searches than Joolz among pram and stroller brands in New Zealand. phil&teds was estimated to have 2.1K branded searches compared to Joolz’s 680, and held a 10.9% Share of Search versus Joolz’s 3.5%.
- phil&teds was ahead of Joolz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 440 to 680.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K.

## How did search popularity change for New Zealand pram and stroller brands in August 2026?

- In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
- Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

## Month by month

| Month | Joolz estimated searches | Joolz Share of Search | Joolz rank | phil&teds estimated searches | phil&teds Share of Search | phil&teds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 440 | 2.2% | 7 | 2.4K | 12.2% | 4 |
| Nov 2025 | 480 | 2.2% | 7 | 2.3K | 10.6% | 4 |
| Dec 2025 | 340 | 2.1% | 7 | 2K | 12.4% | 4 |
| Jan 2026 | 630 | 3% | 6 | 2.4K | 11.5% | 3 |
| Feb 2026 | 440 | 2.7% | 7 | 1.9K | 11.2% | 4 |
| Mar 2026 | 520 | 2.7% | 7 | 2.2K | 11.7% | 4 |
| Apr 2026 | 510 | 3% | 6 | 1.7K | 10% | 4 |
| May 2026 | 460 | 2.6% | 7 | 1.9K | 10.8% | 4 |
| Jun 2026 | 580 | 3.2% | 6 | 1.9K | 10.6% | 4 |
| Jul 2026 | 590 | 3.3% | 6 | 2.1K | 11.9% | 4 |
| Aug 2026 | 680 | 3.5% | 6 | 2.1K | 10.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Joolz’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joolz**: Measured on the search terms “joolz”, “joolz aer”, “joolz aer 2”, “joolz buggy”, “joolz com”, “joolz near me”, “joolz nz”, “joolz pram” and “joolz stroller”, summed into one figure.
- **phil&teds**: Measured on the search terms “phil & teds”, “phil & teds capsule”, “phil & teds pram”, “phil & teds travel cot”, “phil and teds double pram”, “phil and teds high chair”, “phil and teds portacot”, “phil&teds”, “phil&teds buggy”, “phil&teds near me”, “phil&teds nz”, “phil&teds online”, “phil&teds pram”, “phil&teds stroller”, “philandteds com”, “philteds”, “philteds pram” and “philteds stroller”, summed into one figure.

- [Joolz profile](/demand/nz/brands/joolz)
- [phil&teds profile](/demand/nz/brands/phil-and-teds)
- [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joolz or phil&teds?

In August 2026, phil&teds had more branded searches than Joolz among pram and stroller brands in New Zealand. phil&teds was estimated to have 2.1K branded searches compared to Joolz’s 680, and held a 10.9% Share of Search versus Joolz’s 3.5%.

## Cite this page

Brandwave. "Joolz vs phil&teds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/joolz-vs-phil-and-teds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/joolz-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.