--- title: "Jones Snowboards vs K2: Which is searched more in New Zealand?" description: "Is Jones Snowboards or K2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jones-snowboards-vs-k2" publisher: "Brandwave" --- # Jones Snowboards vs K2: Which is searched more in New Zealand? Is Jones Snowboards or K2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jones Snowboards and K2 - **Competitive set**: Ski and snowboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Jones Snowboards Share of Search**: 2.7% - **K2 Share of Search**: 6.3% ## Is Jones Snowboards or K2 more popular in search? - In September 2026, K2 had more branded searches than Jones Snowboards among ski and snowboard brands in New Zealand. K2 had about 620 branded searches, while Jones Snowboards had 260. K2 made up 6.3% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 2.7%. - K2 was ahead of Jones Snowboards in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jones Snowboards’ share of searches among ski and snowboard brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 170 to 260. - Across the 12 months ending September 2026, K2’s share of searches among ski and snowboard brands in New Zealand moved from 6.1% to 6.3%, and its estimated monthly branded searches moved from 360 to 620. ## Top ski and snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. K2 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jones Snowboards was listed before K2 in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jones Snowboards | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Salomon Ski | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Atomic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rossignol | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | GNU | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blizzard | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Capita | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Nordica | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Völkl | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | K2 | 11th | 1 of 3 | 2 of 2 | 3 of 5 | | Lib Tech | 12th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about ski and snowboard brands - Asked ChatGPT "Which ski or snowboard brand should I buy in New Zealand?": 1. Rossignol, 2. Burton, 3. Atomic, 4. GNU, 5. Capita, 6. Jones Snowboards - Asked ChatGPT "What are the best ski and snowboard brands in New Zealand?": 1. Salomon Ski, 2. Burton, 3. Atomic, 4. Jones Snowboards, 5. Rossignol, 6. GNU, 7. K2, 8. Völkl, 9. Capita, 10. Nordica, 11. Blizzard - Asked ChatGPT "What's the best ski or snowboard brand in New Zealand for the mountain?": 1. Burton, 2. Jones Snowboards, 3. Salomon Ski, 4. Blizzard, 5. Atomic - Searched Google, AI Overview "best ski brand": 1. Nordica, 2. Blizzard, 3. Salomon Ski, 4. Atomic, 5. Völkl, 6. Rossignol, 7. K2 - Searched Google, AI Overview "best snowboard brand": 1. Burton, 2. Jones Snowboards, 3. Capita, 4. Lib Tech, 5. GNU, 6. K2 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski and snowboard brands in September 2026? - In September 2026, K2 lost share of searches among ski and snowboard brands in New Zealand, from 7.7% to 6.3%. - In September 2026, Jones Snowboards fell from 10th to 11th among ski and snowboard brands in New Zealand. ## Month by month | Month | Jones Snowboards estimated searches | Jones Snowboards Share of Search | Jones Snowboards rank | K2 estimated searches | K2 Share of Search | K2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.9% | 11 | 360 | 6.1% | 5 | | Nov 2025 | 90 | 2% | 11 | 180 | 4.1% | 5 | | Dec 2025 | 110 | 2.4% | 11 | 190 | 4.2% | 7 | | Jan 2026 | 140 | 2.7% | 11 | 210 | 4.1% | 6 | | Feb 2026 | 140 | 2% | 11 | 290 | 4.1% | 7 | | Mar 2026 | 140 | 2.6% | 11 | 300 | 5.5% | 6 | | Apr 2026 | 90 | 1.6% | 11 | 330 | 6% | 5 | | May 2026 | 110 | 1.6% | 11 | 460 | 6.6% | 6 | | Jun 2026 | 170 | 1.9% | 11 | 520 | 5.7% | 5 | | Jul 2026 | 320 | 2.8% | 10 | 1K | 8.8% | 4 | | Aug 2026 | 390 | 3% | 10 | 1K | 7.7% | 5 | | Sep 2026 | 260 | 2.7% | 11 | 620 | 6.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jones Snowboards’ and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jones Snowboards**: Measured on the search term “jones snowboards”. - **K2**: Measured on the search terms “k2 mindbender skis”, “k2 ski”, “k2 ski boots”, “k2 snowboard” and “ski k2 poacher”, summed into one figure. - [Jones Snowboards profile](/demand/nz/brands/jones-snowboards) - [K2 profile](/demand/nz/brands/k2) - [All ski and snowboard brands in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jones Snowboards or K2 more popular in search? In September 2026, K2 had more branded searches than Jones Snowboards among ski and snowboard brands in New Zealand. K2 had about 620 branded searches, while Jones Snowboards had 260. K2 made up 6.3% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 2.7%. ## Cite this page Brandwave. "Jones Snowboards vs K2: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/jones-snowboards-vs-k2 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jones-snowboards-vs-k2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.