--- title: "Jones & Company vs Legacy Funerals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Jones & Company or Legacy Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/jones-and-company-vs-legacy-funerals" publisher: "Brandwave" --- # Jones & Company vs Legacy Funerals: Which is more popular by branded search in New Zealand? Which is more popular in search, Jones & Company or Legacy Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jones & Company and Legacy Funerals - **Competitive set**: Tauranga funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jones & Company Share of Search**: 4.8% - **Legacy Funerals Share of Search**: 76.2% ## Which is more popular in search, Jones & Company or Legacy Funerals? - In August 2026, Legacy Funerals had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Legacy Funerals was estimated to have 1.7K branded searches compared to Jones & Company’s 110, and held a 76.2% Share of Search versus Jones & Company’s 4.8%. - Legacy Funerals was ahead of Jones & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 100 to 110. - Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand moved from 75.8% to 76.2%, and its estimated monthly branded searches moved from 1.9K to 1.7K. ## How did search popularity change for New Zealand tauranga funeral directors in August 2026? - In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%. - Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026. ## Month by month | Month | Jones & Company estimated searches | Jones & Company Share of Search | Jones & Company rank | Legacy Funerals estimated searches | Legacy Funerals Share of Search | Legacy Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 4% | 3 | 1.9K | 75.8% | 1 | | Nov 2025 | 90 | 3.2% | 3 | 2.2K | 78.6% | 1 | | Dec 2025 | 80 | 2.9% | 3 | 2.2K | 79.8% | 1 | | Jan 2026 | 100 | 3.8% | 3 | 2K | 78.2% | 1 | | Feb 2026 | 80 | 4% | 3 | 1.4K | 70.2% | 1 | | Mar 2026 | 100 | 5.7% | 3 | 1.2K | 68.4% | 1 | | Apr 2026 | 90 | 4.7% | 3 | 1.2K | 63.4% | 1 | | May 2026 | 110 | 3.9% | 3 | 2.2K | 78.2% | 1 | | Jun 2026 | 120 | 4.8% | 3 | 1.9K | 76.6% | 1 | | Jul 2026 | 100 | 5% | 3 | 1.6K | 80.2% | 1 | | Aug 2026 | 110 | 4.8% | 3 | 1.7K | 76.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Jones & Company’s and Legacy Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jones & Company**: Measured on the search terms “jones & company” and “jones and co tauranga”, summed into one figure. - **Legacy Funerals**: Measured on the search terms “legacy funerals”, “legacy funerals tauranga”, “tauranga park funeral home”, “todd gower funerals” and “woodhill funeral home”, summed into one figure. - [Jones & Company profile](/demand/nz/brands/jones-and-company) - [Legacy Funerals profile](/demand/nz/brands/legacy-funerals) - [All tauranga funeral directors in New Zealand](/demand/nz/categories/nz-tauranga-funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Jones & Company or Legacy Funerals? In August 2026, Legacy Funerals had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Legacy Funerals was estimated to have 1.7K branded searches compared to Jones & Company’s 110, and held a 76.2% Share of Search versus Jones & Company’s 4.8%. ## Cite this page Brandwave. "Jones & Company vs Legacy Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jones-and-company-vs-legacy-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jones-and-company-vs-legacy-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.