--- title: "VAST Billboards vs Jolly Billboards: Share of Search among Out-of-Home advertising in New Zealand" description: "Jolly Billboards and VAST Billboards compared on estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand, over the same months and through the same method." canonical: "https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-vast-billboards" publisher: "Brandwave" --- # VAST Billboards vs Jolly Billboards: Share of Search among Out-of-Home advertising in New Zealand Jolly Billboards and VAST Billboards compared on estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand, over the same months and through the same method. ## Key facts - **Compared**: Jolly Billboards and VAST Billboards - **Competitive set**: Out-of-Home Advertising - **Market**: New Zealand - **Month measured**: Aug 2026 - **Jolly Billboards Share of Search**: 5.5% - **VAST Billboards Share of Search**: 10.4% ## Who is ahead, Jolly Billboards or VAST Billboards? - In August 2026, VAST Billboards led Jolly Billboards among Out-of-Home advertising in New Zealand, with 10.4% estimated Share of Search against 5.5%. - The lead changed hands 4 times in the 12 months ending August 2026: Jolly Billboards took it in October 2025, VAST Billboards took it in December 2025, Jolly Billboards took it in May 2026, VAST Billboards took it in July 2026. - Across the 12 months ending August 2026, Jolly Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches from 170 to 170. - Across the 12 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 7.3% to 10.4%, and its estimated monthly branded searches from 210 to 320. ## What changed among Out-of-Home advertising in New Zealand? - In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 7.1% to 5.5%. - Estimated monthly branded searches for VAST Billboards in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in August 2026. ## Month by month | Month | Jolly Billboards estimated searches | Jolly Billboards Share of Search | Jolly Billboards rank | VAST Billboards estimated searches | VAST Billboards Share of Search | VAST Billboards rank | | --- | --- | --- | --- | --- | --- | --- | | Sep 2025 | 170 | 5.9% | 5 | 210 | 7.3% | 4 | | Oct 2025 | 210 | 7.8% | 4 | 170 | 6.3% | 5 | | Nov 2025 | 140 | 5.8% | 4 | 140 | 5.8% | 5 | | Dec 2025 | 90 | 5% | 5 | 110 | 6.1% | 4 | | Jan 2026 | 110 | 3.6% | 4 | 110 | 3.6% | 5 | | Feb 2026 | 140 | 6.1% | 4 | 140 | 6.1% | 5 | | Mar 2026 | 170 | 5.9% | 4 | 170 | 5.9% | 5 | | Apr 2026 | 140 | 6.4% | 5 | 170 | 7.7% | 4 | | May 2026 | 170 | 5.2% | 4 | 140 | 4.2% | 5 | | Jun 2026 | 170 | 7.3% | 4 | 140 | 6% | 5 | | Jul 2026 | 170 | 7.1% | 5 | 260 | 10.8% | 3 | | Aug 2026 | 170 | 5.5% | 5 | 320 | 10.4% | 3 | ## How each brand is measured Brandwave uses third-party search volume data to identify the unique branded terms for each brand and adds up their estimated monthly searches. Different spellings of the same term are grouped together and only counted once. Distinct branded searches, including longer or more specific terms, are counted separately and included in the brand’s monthly total. - **Jolly Billboards**: Measured on the search term “Jolly Billboards”. - **VAST Billboards**: Measured on the search term “Vast Billboards”. - [Jolly Billboards profile](/demand/nz/brands/jolly-billboards) - [VAST Billboards profile](/demand/nz/brands/vast-billboards) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 5 brands. ## How is branded search demand measured? ### Who is ahead, Jolly Billboards or VAST Billboards? In August 2026, VAST Billboards led Jolly Billboards among Out-of-Home advertising in New Zealand, with 10.4% estimated Share of Search against 5.5%. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for Jolly Billboards and VAST Billboards using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "VAST Billboards vs Jolly Billboards: Share of Search among Out-of-Home advertising in New Zealand". https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-vast-billboards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-vast-billboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.