---
title: "Jolly Billboards vs oOh!media: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Jolly Billboards or oOh!media? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-oohmedia"
publisher: "Brandwave"
---

# Jolly Billboards vs oOh!media: Which is more popular by branded search in New Zealand?

Which is more popular in search, Jolly Billboards or oOh!media? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jolly Billboards and oOh!media
- **Competitive set**: Out-of-Home Advertising
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Jolly Billboards Share of Search**: 3.5%
- **oOh!media Share of Search**: 10.1%

## Which is more popular in search, Jolly Billboards or oOh!media?

- In August 2026, oOh!media had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. oOh!media was estimated to have 490 branded searches compared to Jolly Billboards’ 170, and held a 10.1% Share of Search versus Jolly Billboards’ 3.5%.
- oOh!media was ahead of Jolly Billboards in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jolly Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 4.8% to 3.5%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, oOh!media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches moved from 460 to 490.

## How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

- In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.

## Month by month

| Month | Jolly Billboards estimated searches | Jolly Billboards Share of Search | Jolly Billboards rank | oOh!media estimated searches | oOh!media Share of Search | oOh!media rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 4.8% | 7 | 460 | 10.6% | 5 |
| Nov 2025 | 140 | 3.5% | 7 | 410 | 10.4% | 5 |
| Dec 2025 | 90 | 3.1% | 8 | 270 | 9.2% | 5 |
| Jan 2026 | 110 | 2.4% | 7 | 300 | 6.6% | 6 |
| Feb 2026 | 140 | 3.8% | 7 | 340 | 9.2% | 6 |
| Mar 2026 | 170 | 3.7% | 7 | 430 | 9.3% | 5 |
| Apr 2026 | 140 | 3.7% | 8 | 530 | 13.9% | 4 |
| May 2026 | 170 | 3.5% | 7 | 500 | 10.2% | 5 |
| Jun 2026 | 170 | 4.4% | 7 | 570 | 14.7% | 3 |
| Jul 2026 | 170 | 4.3% | 8 | 410 | 10.4% | 5 |
| Aug 2026 | 170 | 3.5% | 8 | 490 | 10.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jolly Billboards’ and oOh!media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jolly Billboards**: Measured on the search term “Jolly Billboards”.
- **oOh!media**: Measured on the search terms “adshel”, “adshel nz”, “ooh media”, “ooh media auckland”, “ooh media billboards”, “ooh media bus shelter”, “ooh media new zealand”, “ooh media nz”, “ooh media street furniture”, “ooh media wellington” and “oohmedia”, summed into one figure.

- [Jolly Billboards profile](/demand/nz/brands/jolly-billboards)
- [oOh!media profile](/demand/nz/brands/oohmedia)
- [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jolly Billboards or oOh!media?

In August 2026, oOh!media had more branded searches than Jolly Billboards among Out-of-Home advertising in New Zealand. oOh!media was estimated to have 490 branded searches compared to Jolly Billboards’ 170, and held a 10.1% Share of Search versus Jolly Billboards’ 3.5%.

## Cite this page

Brandwave. "Jolly Billboards vs oOh!media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-oohmedia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/jolly-billboards-vs-oohmedia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.