--- title: "Johnsonville Shopping Centre vs Westfield Queensgate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Johnsonville Shopping Centre or Westfield Queensgate? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/johnsonville-shopping-centre-vs-westfield-queensgate" publisher: "Brandwave" --- # Johnsonville Shopping Centre vs Westfield Queensgate: Which is more popular by branded search in New Zealand? Which is more popular in search, Johnsonville Shopping Centre or Westfield Queensgate? Compare estimated monthly branded-search demand and Share of Search inside the Wellington region shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnsonville Shopping Centre and Westfield Queensgate - **Competitive set**: Wellington region shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Johnsonville Shopping Centre Share of Search**: 23.1% - **Westfield Queensgate Share of Search**: 16.7% ## Which is more popular in search, Johnsonville Shopping Centre or Westfield Queensgate? - In August 2026, Johnsonville Shopping Centre had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Johnsonville Shopping Centre was estimated to have 5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 23.1% Share of Search versus Westfield Queensgate’s 16.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Westfield Queensgate took it in November 2025, Johnsonville Shopping Centre took it in January 2026. - Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 24.6% to 23.1%, and its estimated monthly branded searches moved from 5.6K to 5K. - Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 19.4% to 16.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## How did search popularity change for New Zealand wellington region shopping centres in August 2026? - In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%. - In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%. ## Month by month | Month | Johnsonville Shopping Centre estimated searches | Johnsonville Shopping Centre Share of Search | Johnsonville Shopping Centre rank | Westfield Queensgate estimated searches | Westfield Queensgate Share of Search | Westfield Queensgate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 24.6% | 2 | 4.4K | 19.4% | 4 | | Nov 2025 | 5.3K | 21.2% | 4 | 5.4K | 21.7% | 3 | | Dec 2025 | 7.4K | 16.1% | 4 | 12.1K | 26.3% | 2 | | Jan 2026 | 5.6K | 21% | 3 | 5.4K | 20.4% | 4 | | Feb 2026 | 5.3K | 25.7% | 2 | 3.6K | 17.7% | 4 | | Mar 2026 | 5.3K | 25.8% | 2 | 3.6K | 17.8% | 4 | | Apr 2026 | 6.9K | 24.8% | 2 | 6.6K | 23.8% | 3 | | May 2026 | 5.3K | 23.2% | 2 | 4.4K | 19.4% | 4 | | Jun 2026 | 5.3K | 24.8% | 2 | 4.4K | 20.9% | 4 | | Jul 2026 | 5.6K | 24.3% | 2 | 4.4K | 19.1% | 4 | | Aug 2026 | 5K | 23.1% | 2 | 3.6K | 16.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Johnsonville Shopping Centre’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnsonville Shopping Centre**: Measured on the search terms “johnsonville mall”, “johnsonville mall shops”, “johnsonville shopping centre” and “johnsonville shopping centre opening hours”, summed into one figure. - **Westfield Queensgate**: Measured on the search terms “queensgate mall”, “westfield queensgate mall” and “westfield queensgate shops”, summed into one figure. - [Johnsonville Shopping Centre profile](/demand/nz/brands/johnsonville-shopping-centre) - [Westfield Queensgate profile](/demand/nz/brands/westfield-queensgate) - [All wellington region shopping centres in New Zealand](/demand/nz/categories/nz-wellington-shopping-centres): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Johnsonville Shopping Centre or Westfield Queensgate? In August 2026, Johnsonville Shopping Centre had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Johnsonville Shopping Centre was estimated to have 5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 23.1% Share of Search versus Westfield Queensgate’s 16.7%. ## Cite this page Brandwave. "Johnsonville Shopping Centre vs Westfield Queensgate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/johnsonville-shopping-centre-vs-westfield-queensgate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/johnsonville-shopping-centre-vs-westfield-queensgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.