--- title: "Johnson's Baby vs Mustela: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Johnson's Baby or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/johnsons-baby-vs-mustela" publisher: "Brandwave" --- # Johnson's Baby vs Mustela: Which is more popular by branded search in New Zealand? Which is more popular in search, Johnson's Baby or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnson's Baby and Mustela - **Competitive set**: Baby skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Johnson's Baby Share of Search**: 0.09% - **Mustela Share of Search**: 26.5% ## Which is more popular in search, Johnson's Baby or Mustela? - In August 2026, Mustela had more branded searches than Johnson's Baby among baby skincare brands in New Zealand. Mustela was estimated to have 2.9K branded searches compared to Johnson's Baby’s 10, and held a 26.5% Share of Search versus Johnson's Baby’s 0.09%. - Mustela was ahead of Johnson's Baby in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands in New Zealand moved from 0% to 0.09%, and its estimated monthly branded searches moved from 0 to 10. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand moved from 23.7% to 26.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## How did search popularity change for New Zealand baby skincare brands in August 2026? - Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026. ## Month by month | Month | Johnson's Baby estimated searches | Johnson's Baby Share of Search | Johnson's Baby rank | Mustela estimated searches | Mustela Share of Search | Mustela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 5 | 1.9K | 23.7% | 2 | | Nov 2025 | 10 | 0.13% | 5 | 1.8K | 22.2% | 2 | | Dec 2025 | 0 | 0% | 5 | 1.8K | 22.4% | 2 | | Jan 2026 | 0 | 0% | 5 | 1.7K | 22.5% | 2 | | Feb 2026 | 0 | 0% | 5 | 1.7K | 24.6% | 2 | | Mar 2026 | 10 | 0.13% | 5 | 2.1K | 27.6% | 2 | | Apr 2026 | 0 | 0% | 5 | 2.1K | 26% | 2 | | May 2026 | 10 | 0.11% | 5 | 2.2K | 23.3% | 2 | | Jun 2026 | 10 | 0.09% | 5 | 2.7K | 25.4% | 2 | | Jul 2026 | 10 | 0.09% | 5 | 3K | 26.3% | 2 | | Aug 2026 | 10 | 0.09% | 5 | 2.9K | 26.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Johnson's Baby’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnson's Baby**: Measured on the search term “johnsonsbaby”. - **Mustela**: Measured on the search terms “cleansing water mustela”, “cradle cap cream mustela”, “facial cream mustela”, “mustela”, “mustela baby”, “mustela cicastela”, “mustela cleansing gel”, “mustela cradle cap”, “mustela cradle cap shampoo”, “mustela gentle cleansing gel”, “mustela nappy cream”, “mustela near me”, “mustela nz”, “mustela online”, “mustela shampoo” and “mustela stelatopia”, summed into one figure. - [Johnson's Baby profile](/demand/nz/brands/johnsons-baby) - [Mustela profile](/demand/nz/brands/mustela) - [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Johnson's Baby or Mustela? In August 2026, Mustela had more branded searches than Johnson's Baby among baby skincare brands in New Zealand. Mustela was estimated to have 2.9K branded searches compared to Johnson's Baby’s 10, and held a 26.5% Share of Search versus Johnson's Baby’s 0.09%. ## Cite this page Brandwave. "Johnson's Baby vs Mustela: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/johnsons-baby-vs-mustela This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/johnsons-baby-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.