--- title: "Johnson Partners vs Kerridge & Partners: Which is searched more in New Zealand?" description: "Is Johnson Partners or Kerridge & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/johnson-partners-nz-vs-kerridge-partners" publisher: "Brandwave" --- # Johnson Partners vs Kerridge & Partners: Which is searched more in New Zealand? Is Johnson Partners or Kerridge & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnson Partners and Kerridge & Partners - **Competitive set**: Executive search firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Johnson Partners Share of Search**: 2.5% - **Kerridge & Partners Share of Search**: 8.5% ## Is Johnson Partners or Kerridge & Partners more popular in search? - In September 2026, Kerridge & Partners had more branded searches than Johnson Partners among executive search firms in New Zealand. Kerridge & Partners had about 480 branded searches, while Johnson Partners had 140. Kerridge & Partners made up 8.5% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. - Kerridge & Partners was ahead of Johnson Partners in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Johnson Partners’ share of searches among executive search firms in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Kerridge & Partners’ share of searches among executive search firms in New Zealand moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 480. ## Top executive search firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Johnson Partners and Kerridge & Partners were each mentioned in two out of three: in two of the three ChatGPT answers. Kerridge & Partners was listed before Johnson Partners in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kerridge & Partners | 1st | 2 of 3 | 2 of 3 | | Johnson Partners | 2nd | 2 of 3 | 2 of 3 | | Sheffield | 3rd | 2 of 3 | 2 of 3 | | Korn Ferry | 4th | 2 of 3 | 2 of 3 | | Robert Walters | 5th | 2 of 3 | 2 of 3 | | JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 | | Farrow Jamieson | 7th | 1 of 3 | 1 of 3 | | Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 | | Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 | | Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alexander James | Not ranked | 0 of 3 | 0 of 3 | | Sprout People | Not ranked | 0 of 3 | 0 of 3 | | Decipher Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about executive search firms - Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry - Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners - Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand executive search firms in September 2026? - Kerridge & Partners’ share of searches among executive search firms in New Zealand has gained ground for 3 months in a row, from 6.6% to 8.5% in September 2026. ## Month by month | Month | Johnson Partners estimated searches | Johnson Partners Share of Search | Johnson Partners rank | Kerridge & Partners estimated searches | Kerridge & Partners Share of Search | Kerridge & Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 2.4% | 12 | 480 | 8.1% | 5 | | Nov 2025 | 140 | 2.9% | 12 | 480 | 9.8% | 4 | | Dec 2025 | 50 | 1.4% | 12 | 320 | 9.1% | 3 | | Jan 2026 | 140 | 2.7% | 12 | 480 | 9.1% | 4 | | Feb 2026 | 110 | 2% | 12 | 590 | 10.8% | 3 | | Mar 2026 | 170 | 2.6% | 12 | 590 | 8.9% | 4 | | Apr 2026 | 110 | 1.9% | 12 | 480 | 8.5% | 5 | | May 2026 | 140 | 2.4% | 12 | 480 | 8.2% | 5 | | Jun 2026 | 170 | 2.9% | 12 | 390 | 6.6% | 7 | | Jul 2026 | 170 | 2.9% | 12 | 390 | 6.7% | 7 | | Aug 2026 | 140 | 2.4% | 12 | 480 | 8.4% | 6 | | Sep 2026 | 140 | 2.5% | 12 | 480 | 8.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Johnson Partners’ and Kerridge & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnson Partners**: Measured on the search term “johnson partners”. - **Kerridge & Partners**: Measured on the search term “kerridge & partners”. - [Johnson Partners profile](/demand/nz/brands/johnson-partners-nz) - [Kerridge & Partners profile](/demand/nz/brands/kerridge-partners) - [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Johnson Partners or Kerridge & Partners more popular in search? In September 2026, Kerridge & Partners had more branded searches than Johnson Partners among executive search firms in New Zealand. Kerridge & Partners had about 480 branded searches, while Johnson Partners had 140. Kerridge & Partners made up 8.5% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. ## Cite this page Brandwave. "Johnson Partners vs Kerridge & Partners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/johnson-partners-nz-vs-kerridge-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/johnson-partners-nz-vs-kerridge-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.