--- title: "John West vs Mt Cook Alpine Salmon: Which is searched more in New Zealand?" description: "Is John West or Mt Cook Alpine Salmon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-west-vs-mt-cook-alpine-salmon" publisher: "Brandwave" --- # John West vs Mt Cook Alpine Salmon: Which is searched more in New Zealand? Is John West or Mt Cook Alpine Salmon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John West and Mt Cook Alpine Salmon - **Competitive set**: Salmon brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John West Share of Search**: 1.8% - **Mt Cook Alpine Salmon Share of Search**: 22.3% ## Is John West or Mt Cook Alpine Salmon more popular in search? - In September 2026, Mt Cook Alpine Salmon had more branded searches than John West among salmon brands in New Zealand. Mt Cook Alpine Salmon had about 2,670 branded searches, while John West had 210. Mt Cook Alpine Salmon made up 22.3% of all salmon brand searches we track, and John West accounted for 1.8%. - Mt Cook Alpine Salmon was ahead of John West in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John West’s share of searches among salmon brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 320 to 210. - Across the 12 months ending September 2026, Mt Cook Alpine Salmon’s share of searches among salmon brands in New Zealand moved from 19.2% to 22.3%, and its estimated monthly branded searches moved from 2.3K to 2.7K. ## Top salmon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John West was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mt Cook Alpine Salmon did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Regal Salmon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ōra King | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sealord | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | John West | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Big Glory Bay | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Akaroa Salmon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Mt Cook Alpine Salmon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salmon brands - Asked ChatGPT "Which salmon brand should I buy in New Zealand?": 1. Regal Salmon, 2. Big Glory Bay, 3. Ōra King, 4. John West - Asked ChatGPT "What are the best salmon brands in New Zealand?": 1. Ōra King, 2. Regal Salmon, 3. Akaroa Salmon, 4. Sealord - Asked ChatGPT "What's the best salmon brand in New Zealand for everyday meals?": 1. Regal Salmon, 2. Sealord, 3. John West, 4. Ōra King - Searched Google, AI Overview "smoked salmon nz": named none of the brands we track Not named in any answer: Mt Cook Alpine Salmon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salmon brands in September 2026? - In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%. - In September 2026, John West rose from 7th to 6th among salmon brands in New Zealand. ## Month by month | Month | John West estimated searches | John West Share of Search | John West rank | Mt Cook Alpine Salmon estimated searches | Mt Cook Alpine Salmon Share of Search | Mt Cook Alpine Salmon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 2.7% | 6 | 2.3K | 19.2% | 2 | | Nov 2025 | 140 | 1.1% | 7 | 2.8K | 21.3% | 2 | | Dec 2025 | 140 | 0.69% | 7 | 3.4K | 16.6% | 2 | | Jan 2026 | 110 | 0.95% | 7 | 2.8K | 24% | 2 | | Feb 2026 | 170 | 1.5% | 6 | 2.8K | 24.1% | 2 | | Mar 2026 | 210 | 1.8% | 5 | 2.5K | 21.1% | 2 | | Apr 2026 | 260 | 2.1% | 5 | 2.8K | 22.7% | 2 | | May 2026 | 260 | 2% | 5 | 2.7K | 20.4% | 3 | | Jun 2026 | 320 | 2.6% | 4 | 2.2K | 18% | 3 | | Jul 2026 | 140 | 1.2% | 7 | 2K | 17% | 3 | | Aug 2026 | 170 | 1.4% | 7 | 2.3K | 19.5% | 2 | | Sep 2026 | 210 | 1.8% | 6 | 2.7K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using John West’s and Mt Cook Alpine Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John West**: Measured on the search terms “john west” and “johnwest”, summed into one figure. - **Mt Cook Alpine Salmon**: Measured on the search terms “mt cook alpine salmon”, “mt cook salmon”, “mt cook salmon farm” and “mt cook salmon limited”, summed into one figure. - [John West profile](/demand/nz/brands/john-west) - [Mt Cook Alpine Salmon profile](/demand/nz/brands/mt-cook-alpine-salmon) - [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John West or Mt Cook Alpine Salmon more popular in search? In September 2026, Mt Cook Alpine Salmon had more branded searches than John West among salmon brands in New Zealand. Mt Cook Alpine Salmon had about 2,670 branded searches, while John West had 210. Mt Cook Alpine Salmon made up 22.3% of all salmon brand searches we track, and John West accounted for 1.8%. ## Cite this page Brandwave. "John West vs Mt Cook Alpine Salmon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-west-vs-mt-cook-alpine-salmon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-west-vs-mt-cook-alpine-salmon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.