---
title: "John Leader Electrical vs SES Electrical: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, John Leader Electrical or SES Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/john-leader-electrical-vs-ses-electrical"
publisher: "Brandwave"
---

# John Leader Electrical vs SES Electrical: Which is more popular by branded search in New Zealand?

Which is more popular in search, John Leader Electrical or SES Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: John Leader Electrical and SES Electrical
- **Competitive set**: Palmerston North electrical contractors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **John Leader Electrical Share of Search**: 15.1%
- **SES Electrical Share of Search**: 13.7%

## Which is more popular in search, John Leader Electrical or SES Electrical?

- In August 2026, John Leader Electrical had more branded searches than SES Electrical among palmerston north electrical contractors in New Zealand. John Leader Electrical was estimated to have 110 branded searches compared to SES Electrical’s 100, and held a 15.1% Share of Search versus SES Electrical’s 13.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: SES Electrical took it in June 2026, John Leader Electrical took it in July 2026.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 23.1% to 15.1%, and its estimated monthly branded searches moved from 150 to 110.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 12.3% to 13.7%, and its estimated monthly branded searches moved from 80 to 100.

## How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

- In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 22.5% to 15.1%.
- In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.

## Month by month

| Month | John Leader Electrical estimated searches | John Leader Electrical Share of Search | John Leader Electrical rank | SES Electrical estimated searches | SES Electrical Share of Search | SES Electrical rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 23.1% | 2 | 80 | 12.3% | 4 |
| Nov 2025 | 120 | 17.9% | 3 | 70 | 10.4% | 5 |
| Dec 2025 | 120 | 25.5% | 2 | 60 | 12.8% | 4 |
| Jan 2026 | 110 | 20% | 3 | 60 | 10.9% | 4 |
| Feb 2026 | 120 | 21.4% | 3 | 80 | 14.3% | 4 |
| Mar 2026 | 200 | 23.3% | 2 | 100 | 11.6% | 4 |
| Apr 2026 | 130 | 17.6% | 3 | 100 | 13.5% | 4 |
| May 2026 | 130 | 19.1% | 3 | 80 | 11.8% | 4 |
| Jun 2026 | 130 | 16% | 4 | 150 | 18.5% | 3 |
| Jul 2026 | 180 | 22.5% | 3 | 150 | 18.8% | 4 |
| Aug 2026 | 110 | 15.1% | 3 | 100 | 13.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using John Leader Electrical’s and SES Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **John Leader Electrical**: Measured on the search terms “john leader electrical” and “john leader electrical palmerston north”, summed into one figure.
- **SES Electrical**: Measured on the search terms “ses electrical”, “ses electrical palmerston north” and “seselectrical”, summed into one figure.

- [John Leader Electrical profile](/demand/nz/brands/john-leader-electrical)
- [SES Electrical profile](/demand/nz/brands/ses-electrical)
- [All palmerston north electrical contractors in New Zealand](/demand/nz/categories/nz-palmerston-north-electrical-contractors): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, John Leader Electrical or SES Electrical?

In August 2026, John Leader Electrical had more branded searches than SES Electrical among palmerston north electrical contractors in New Zealand. John Leader Electrical was estimated to have 110 branded searches compared to SES Electrical’s 100, and held a 15.1% Share of Search versus SES Electrical’s 13.7%.

## Cite this page

Brandwave. "John Leader Electrical vs SES Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-leader-electrical-vs-ses-electrical

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-leader-electrical-vs-ses-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
