--- title: "John Deere vs Ryobi: Which is searched more in New Zealand?" description: "Is John Deere or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-deere-vs-ryobi" publisher: "Brandwave" --- # John Deere vs Ryobi: Which is searched more in New Zealand? Is John Deere or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Ryobi - **Competitive set**: Riding lawn mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 12.1% - **Ryobi Share of Search**: 53.7% ## Is John Deere or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than John Deere among riding lawn mower brands in New Zealand. Ryobi had about 15,900 branded searches, while John Deere had 3,590. Ryobi made up 53.7% of all riding lawn mower brand searches we track, and John Deere accounted for 12.1%. - Ryobi was ahead of John Deere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among riding lawn mower brands in New Zealand moved from 14% to 12.1%, and its estimated monthly branded searches moved from 4.6K to 3.6K. - Across the 12 months ending September 2026, Ryobi’s share of searches among riding lawn mower brands in New Zealand moved from 43.8% to 53.7%, and its estimated monthly branded searches moved from 14.3K to 15.9K. ## Top riding lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Ryobi did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cub Cadet | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Husqvarna | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Honda Power Equipment | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Greenworks | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Ryobi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kubota | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about riding lawn mower brands - Asked ChatGPT "Which riding lawn mower brand should I buy in New Zealand?": 1. John Deere, 2. Husqvarna, 3. Cub Cadet, 4. Honda Power Equipment - Asked ChatGPT "What are the best riding lawn mower brands in New Zealand?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna - Asked ChatGPT "What's the best riding lawn mower brand in New Zealand for a large lawn?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna - Searched Google, AI Overview "zero turn mower nz": 1. Husqvarna, 2. Cub Cadet, 3. John Deere, 4. Greenworks Not named in any answer: Ryobi and Kubota. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand riding lawn mower brands in September 2026? - In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%. - In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 14% | 3 | 14.3K | 43.8% | 1 | | Nov 2025 | 4.4K | 11.4% | 3 | 20K | 51.9% | 1 | | Dec 2025 | 4.5K | 13.1% | 3 | 18.4K | 53% | 1 | | Jan 2026 | 3.7K | 12% | 3 | 15.6K | 50.3% | 1 | | Feb 2026 | 3.6K | 12.3% | 3 | 13.1K | 45.1% | 1 | | Mar 2026 | 3.6K | 12.2% | 3 | 13.9K | 46.2% | 1 | | Apr 2026 | 3.5K | 12.7% | 3 | 12.9K | 46.4% | 1 | | May 2026 | 3.6K | 14.1% | 3 | 10.7K | 42% | 1 | | Jun 2026 | 3.5K | 14.8% | 3 | 10.1K | 42.5% | 1 | | Jul 2026 | 3K | 13.6% | 3 | 9.9K | 45.6% | 1 | | Aug 2026 | 3.5K | 14% | 3 | 12K | 48.1% | 1 | | Sep 2026 | 3.6K | 12.1% | 3 | 15.9K | 53.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator”, “john deere mowers” and “johndeere”, summed into one figure. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi blower”, “ryobi chainsaw”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi power washers”, “ryobi tool” and “ryobi weed eater”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Ryobi profile](/demand/nz/brands/ryobi) - [All riding lawn mower brands in New Zealand](/demand/nz/categories/nz-riding-lawn-mower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than John Deere among riding lawn mower brands in New Zealand. Ryobi had about 15,900 branded searches, while John Deere had 3,590. Ryobi made up 53.7% of all riding lawn mower brand searches we track, and John Deere accounted for 12.1%. ## Cite this page Brandwave. "John Deere vs Ryobi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-deere-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-deere-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.