--- title: "John Deere vs Mahindra: Which is searched more in New Zealand?" description: "Is John Deere or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-deere-vs-mahindra" publisher: "Brandwave" --- # John Deere vs Mahindra: Which is searched more in New Zealand? Is John Deere or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Mahindra - **Competitive set**: Disc harrow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 43.7% - **Mahindra Share of Search**: 35% ## Is John Deere or Mahindra more popular in search? - In September 2026, John Deere had more branded searches than Mahindra among disc harrow brands in New Zealand. John Deere had about 3,420 branded searches, while Mahindra had 2,740. John Deere made up 43.7% of all disc harrow brand searches we track, and Mahindra accounted for 35%. - The lead changed hands 4 times in the 12 months ending September 2026: Mahindra took it in January 2026, John Deere took it in February 2026, Mahindra took it in August 2026, John Deere took it in September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand moved from 46.6% to 43.7%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands in New Zealand moved from 35.2% to 35%, and its estimated monthly branded searches moved from 3.3K to 2.7K. ## Top disc harrow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither John Deere nor Mahindra showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kverneland | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | AMAZONE | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Tatu | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about disc harrow brands - Asked ChatGPT "Which disc harrow brand should I buy in New Zealand?": 1. Tatu, 2. Kubota - Asked ChatGPT "What are the best disc harrow brands in New Zealand?": 1. Kverneland, 2. Tatu - Asked ChatGPT "What's the best disc harrow brand in New Zealand for a farm?": 1. Kverneland, 2. AMAZONE - Searched Google, AI Overview "best disc harrow": named none of the brands we track - Searched Google, AI Overview "farm harrow": named none of the brands we track Not named in any answer: John Deere and Mahindra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand disc harrow brands in September 2026? - In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches. - In September 2026, Mahindra lost share of searches among disc harrow brands in New Zealand, from 42.2% to 35%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Mahindra estimated searches | Mahindra Share of Search | Mahindra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 46.6% | 1 | 3.3K | 35.2% | 2 | | Nov 2025 | 4.2K | 45.4% | 1 | 3K | 33.3% | 2 | | Dec 2025 | 4.2K | 46.8% | 1 | 3.2K | 35.3% | 2 | | Jan 2026 | 3.5K | 39.3% | 2 | 3.7K | 42.4% | 1 | | Feb 2026 | 3.4K | 40.1% | 1 | 3.1K | 36.9% | 2 | | Mar 2026 | 3.5K | 37.4% | 1 | 3.1K | 33.3% | 2 | | Apr 2026 | 3.4K | 41.6% | 1 | 2.9K | 35.1% | 2 | | May 2026 | 3.4K | 42% | 1 | 2.7K | 34% | 2 | | Jun 2026 | 3.4K | 41.2% | 1 | 2.6K | 31.6% | 2 | | Jul 2026 | 2.9K | 42% | 1 | 2.7K | 39.4% | 2 | | Aug 2026 | 3.4K | 38.8% | 2 | 3.7K | 42.2% | 1 | | Sep 2026 | 3.4K | 43.7% | 1 | 2.7K | 35% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - **Mahindra**: Measured on the search terms “mahindra”, “mahindra car”, “mahindra cars”, “mahindra pik up”, “mahindra scorpio” and “mahindra thar”, summed into one figure. - [John Deere profile](/demand/nz/brands/john-deere) - [Mahindra profile](/demand/nz/brands/mahindra) - [All disc harrow brands in New Zealand](/demand/nz/categories/nz-disc-harrow-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Mahindra more popular in search? In September 2026, John Deere had more branded searches than Mahindra among disc harrow brands in New Zealand. John Deere had about 3,420 branded searches, while Mahindra had 2,740. John Deere made up 43.7% of all disc harrow brand searches we track, and Mahindra accounted for 35%. ## Cite this page Brandwave. "John Deere vs Mahindra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-deere-vs-mahindra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-deere-vs-mahindra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.