--- title: "John Deere vs Kverneland: Which is searched more in New Zealand?" description: "Is John Deere or Kverneland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/john-deere-vs-kverneland" publisher: "Brandwave" --- # John Deere vs Kverneland: Which is searched more in New Zealand? Is John Deere or Kverneland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Kverneland - **Competitive set**: Disc harrow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **John Deere Share of Search**: 43.7% - **Kverneland Share of Search**: 1.4% ## Is John Deere or Kverneland more popular in search? - In September 2026, John Deere had more branded searches than Kverneland among disc harrow brands in New Zealand. John Deere had about 3,420 branded searches, while Kverneland had 110. John Deere made up 43.7% of all disc harrow brand searches we track, and Kverneland accounted for 1.4%. - John Deere was ahead of Kverneland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands in New Zealand moved from 46.6% to 43.7%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending September 2026, Kverneland’s share of searches among disc harrow brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 140 to 110. ## Top disc harrow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kverneland was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kverneland | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | AMAZONE | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Tatu | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about disc harrow brands - Asked ChatGPT "Which disc harrow brand should I buy in New Zealand?": 1. Tatu, 2. Kubota - Asked ChatGPT "What are the best disc harrow brands in New Zealand?": 1. Kverneland, 2. Tatu - Asked ChatGPT "What's the best disc harrow brand in New Zealand for a farm?": 1. Kverneland, 2. AMAZONE - Searched Google, AI Overview "best disc harrow": named none of the brands we track - Searched Google, AI Overview "farm harrow": named none of the brands we track Not named in any answer: John Deere and Mahindra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand disc harrow brands in September 2026? - In September 2026, John Deere overtook Mahindra to become the leader among disc harrow brands in New Zealand, with 43.7% of the searches. - Kverneland’s share of searches among disc harrow brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in September 2026. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Kverneland estimated searches | Kverneland Share of Search | Kverneland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 46.6% | 1 | 140 | 1.5% | 4 | | Nov 2025 | 4.2K | 45.4% | 1 | 140 | 1.5% | 4 | | Dec 2025 | 4.2K | 46.8% | 1 | 110 | 1.2% | 4 | | Jan 2026 | 3.5K | 39.3% | 2 | 110 | 1.2% | 4 | | Feb 2026 | 3.4K | 40.1% | 1 | 70 | 0.83% | 4 | | Mar 2026 | 3.5K | 37.4% | 1 | 70 | 0.75% | 4 | | Apr 2026 | 3.4K | 41.6% | 1 | 70 | 0.86% | 4 | | May 2026 | 3.4K | 42% | 1 | 50 | 0.62% | 4 | | Jun 2026 | 3.4K | 41.2% | 1 | 70 | 0.85% | 4 | | Jul 2026 | 2.9K | 42% | 1 | 70 | 1% | 4 | | Aug 2026 | 3.4K | 38.8% | 2 | 90 | 1% | 4 | | Sep 2026 | 3.4K | 43.7% | 1 | 110 | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Kverneland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “brandt john deere”, “john deere”, “john deere caps”, “john deere excavators”, “john deere gator” and “johndeere”, summed into one figure. - **Kverneland**: Measured on the search term “kverneland”. - [John Deere profile](/demand/nz/brands/john-deere) - [Kverneland profile](/demand/nz/brands/kverneland) - [All disc harrow brands in New Zealand](/demand/nz/categories/nz-disc-harrow-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Kverneland more popular in search? In September 2026, John Deere had more branded searches than Kverneland among disc harrow brands in New Zealand. John Deere had about 3,420 branded searches, while Kverneland had 110. John Deere made up 43.7% of all disc harrow brand searches we track, and Kverneland accounted for 1.4%. ## Cite this page Brandwave. "John Deere vs Kverneland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/john-deere-vs-kverneland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/john-deere-vs-kverneland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.